Unlocking the Secret to High-Converting CTAs: Why Your 'Call Us' Button Isn't Working.

Like many businesses, I want my prospects to book a call with me to discuss their needs and explore how my expertise can help them get ahead. We have a "Book A Call" button on our website, in our social media profiles, and on our outbound marketing material as our Call To Action (CTA).

Speaking to other business owners, it seems we all face a similar problem: NO ONE CLICKS on the "Book A Call" button! Why is that?

Your ideal customers aren't clicking your button due to two specific fears. Let's break them down.

1. Fear of Being Hounded

Your prospects fear that once they hand over their contact details, they'll be relentlessly pursued by salespeople, even if they're not yet ready to buy and are just looking for more information. This fear is very real.

A business owner I know filled out a "Contact Us" form for a software vendor, simply to learn more about their solutions. Over the next two weeks, he received more than 20 phone calls and 16 emails from salespeople desperate to close a deal. This experience turned him off from speaking to the vendor entirely.

We've all been pestered by over-eager salespeople, right? It's the same for your prospects. No wonder they hesitate to click on your "Book A Call" button.

2. Fear of Looking Stupid

Your prospects have challenges they're looking to solve, and they assume (rightly) that you have more expertise than they do. However, this knowledge gap can make them worried about asking "dumb" questions that might make them look foolish.

No one likes to feel stupid. Although this fear is unwarranted because you wouldn't judge them for their questions, it's human nature to be concerned about it. This fear makes them avoid clicking your button.

The Solution: Creating a Safe Environment

Your prospects want to feel prepared before they speak with a rep. You want them to feel comfortable and ready for a productive dialogue that can move the sale forward. How can you provide both?

How I Solved This Challenge for My Business

I came up with an intermediary step that gives your prospects all the information and comfort they need, without the pressure and uncertainty of speaking to a sales rep.

This way, they can arm themselves with all the information they need about my sales acceleration services, without fear of asking seemingly dumb questions, until they feel ready to speak with me.

How did I achieve that intermediary step?

In June 2024 I introduced "Peter's Sales AI," an AI persona that answers questions in my tone and words almost as well as I can.

Peter's Sales AI was trained on over 1.5 million words from my books, blog posts, articles, and podcasts so it can answer questions about my Buyer-Focused Selling Programs and my selling philosophy .

It's a safe environment where prospects can ask all their questions without fear of embarrassment. Once they feel prepared, they can confidently book a call with the real me.

Want to See How Well It Works?

Try it out. Ask Peter's Sales AI your sales questions and get answers in a safe, pressure-free environment.

Are you considering implementing a similar AI solution for your business?

Then let's talk.

I'd love to help you further.

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Contact Me ??

[email protected]

Peter's Sales AI

Text: +61 (0)411 865 301

Website: PeterStrohkorb.com