?? Unlocking the Power of Sales and Marketing Alignment Part 1??

Hi there,

Imagine a world where your sales and marketing teams work in perfect harmony, driving unparalleled growth and revenue for your business. Well, guess what? This isn't just a dream—it's a tangible reality that every business should strive to achieve.

Data speaks volumes, and it tells us that when sales and marketing teams truly come together, incredible things happen like:

?? 32% increase in YoY revenue growth?

?? 208% increase in marketing revenue?

?? 38% increase in sales win rates?

Read our blog for more information on statistics: Questions Marketing Should Ask Sales.?

But why is aligning sales and marketing so crucial? Well, it's simple: with great conversation comes great collaboration! Just like any meaningful relationship, bringing these two departments together can enhance efficiency, workflow, collaboration, and productivity.

Let's focus on some fundamental questions that lay the groundwork for success. These questions empower your marketing team to leverage the knowledge and experience of the sales team, ensuring targeted messaging, quality leads, and optimal use of marketing budgets.

So, let's kickstart the journey to alignment with these essential questions:?

1. Whose attention are you trying to attract to increase your business??

1. Where do your leads come from currently? Where do the best leads come from? And the weakest leads??

1. What does a strong lead look like? And a weak lead??

1. To you, what makes a lead sales-ready??

1. Describe the typical sales process from engagement through to close??

1. How long does a typical sale take??

1. How well known do you think you are in your markets/location??

1. Is the decision maker in your target customer? What is the job title/titles??

1. List three (or more) objections you hear from prospects. Are these similar across all products and/or solutions? Why are they so common? How do you overcome them? If not, how do they differ??

1. What collateral could you use to overcome those objections??

1. What questions do your prospects ask of you??

These questions are just the beginning. Stay tuned for more insights on how to foster sales and marketing alignment, and if you're ready to elevate your business through alignment, reach out to us for a conversation!?