Unlocking the Power of LinkedIn's Analytics Dashboard for Your Organization Page

Hi Everyone!

I believe it's safe to ask, how is your page doing?

This week, I got to speak with someone, and I was telling him how these days there is competition to do good. Yeah, the not-for-profit industry! These days, if you don't act fast, another organization is already solving the problem. But that's good, right?

Speaking of competition, let's finish where we left off last week.

Comments: Aside from getting a repost, I think comments are the next big thing. Your audience can express their opinions, ask questions, share experiences, or simply acknowledge your content.

Comments signify active engagement. While positive comments are great, negative feedback can be discouraging, but it's an opportunity to learn and improve.

Address negative comments promptly and professionally, PLEASE.

Highlights: Highlights are a relatively new feature where your audience can save specific parts of your post (text, image, or video) to their profile. This allows them to revisit the content later and potentially share it with their network.

Other features on the analytics dashboards include:

Visitors: This feature should be one of your top priorities because it tells you who is visiting your organization page. It provides demographic information such as job function, seniority, industry, and location of your visitors. By understanding your audience demographics, you know if your target audience is discovering your page or if you are missing the mark. And you can adjust your content accordingly.

Followers: This section provides insights into your organization page's follower growth over time. It includes data on new followers gained, follower demographics, and follower trends. Pay attention to trends in follower growth to identify periods of rapid growth or decline.

Also, look out for the chart on days when the spike is high. Consider the posts you made for those days; it would give you a clue as to what increases your visibility and can make adjustments to your content strategy.

Competitors: I get a funny feeling when I talk about competition with not-for-profits. Like I said earlier, these days there is competition to do good. This section allows you to benchmark your organization page against other organization pages in your industry. Best put, it tells if your page is doing well. You could even get to know others who have the same focus and then collaborate. And you can learn from their pages if they are doing better than yours.

Employee Advocacy: Employees and volunteers, I’ve got a bone to pick with you. You don't engage with your organisation's pages ... Yes I said it!

PLEASE! PLEASE!! Engage with your organization pages. Now LinkedIn has a way to track your engagement metrics. Employers

Interpreting Data to Improve Your Content Strategy:

Now we have gone through most of the metrics; and regularly review them for improvement. Use the data to inform your content creation process, focusing on topics and formats that resonate with your audience. Experiment with different types of content, posting times, and messaging to optimize your results over time.

For tips on how to improve your pages, check out my previous ARTICLES.

To all my Not-for-profit, start-up NGOs, and social impact makers, I'd love to write about your work in the coming month of May. If you’d like to get featured next month, send an email to?[email protected].? ??

P.S: You shouldn't be more than 2 years in operation.