?? Unlocking the Power of Hashtags #### on LinkedIn! ??

Earlier today, I shared a quick tip about the importance of strategically using hashtags in your posts to boost visibility and reach. Let's dive a little deeper into the world of hashtags and uncover some key insights that even seasoned LinkedIn users might find enlightening.

1. Hashtags: Your Ticket to Categorization

Think of hashtags as the GPS for your content in the vast landscape of LinkedIn. With over a billion users and a myriad of posts every day, hashtags serve as the guiding stars that help LinkedIn categorize your material effectively. By using relevant hashtags, you're essentially telling LinkedIn where your content belongs in the grand scheme of things.

2. Less is More: The Goldilocks Rule of Hashtags

When it comes to hashtags, quality beats quantity every time. While it's tempting to throw in a dozen hashtags to cover all your bases, the magic number is closer to three. Too many hashtags can clutter your post and dilute its impact, so aim for a concise selection of the most relevant ones.

3. #ThinkBeforeYouCreate: The Art of Hashtag Origination

Creating your own hashtag can be a powerful marketing tool, but it's not something to be done haphazardly. Reserve the creation of new hashtags for special occasions like promoting events or highlighting specific products/services. Remember, the goal is not just to invent a hashtag but to cultivate a community around it.

4. The Hidden Truth: Hashtags in Comments

Here's a nugget of wisdom that even seasoned LinkedIn users might overlook: hashtags in comments don't have the same superpowers as hashtags in your main post. Placing hashtags in comments won't land your post on the hashtag pages where it can be discovered by a broader audience. So, always ensure your hashtags are front and center in your original post for maximum impact.

5. Beyond Visibility: The Networking Potential of Hashtags

While hashtags are great for boosting visibility, they also serve as virtual networking hubs where like-minded professionals gather to discuss common interests and industry trends. By actively engaging with hashtags relevant to your niche, you can expand your network, learn from others, and establish yourself as a thought leader in your field.

So there you have it! The insider scoop on hashtags and how to leverage them like a pro on LinkedIn. Remember, it's not just about slapping a few hashtags onto your post; it's about strategically using them to elevate your content and connect with your audience in meaningful ways.

Thanks for reading!

Jessica Herring, MBA