Unlocking the Potential of In-Play Betting: Insights from Strive Gaming's CMO Jamie Shea
Jamie Shea , the CMO of Strive Gaming , underscores the vital importance of educating bettors about the immense potential benefits of in-play betting for the thriving US Sportsbook industry. Despite the legal inception of online betting beyond Nevada, originating with DraftKings Inc. in New Jersey over five years ago, the full potential of live betting remains largely untapped.
During an appearance on Xtremepush ’s ‘Experts in the Room’ podcast series, Shea highlights the crucial need for educating players on in-play betting, utilizing push notifications to introduce them to available wagers for immediate satisfaction. Shea strongly asserts that "Educating players about these new betting opportunities serves as the ultimate retention strategy".
Moreover, Shea emphasizes the paramount significance of promoting responsible gaming practices. Leveraging data to detect potential problematic behaviors, Shea advocates for proactive intervention and support mechanisms to ensure a positive betting experience while mitigating any adverse effects on individuals' lives.
Read the full article on the G3 Newswire site here.
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