Unlocking the Potential of a Full Asset Transformation: A Case Study from Suburban Columbus, Ohio

At Color Works, we understand that thoughtful design can do more than enhance a property—it can elevate its value, attract quality tenants, and maximize return on investment. Our strategic approach to color and design has transformed countless commercial spaces, turning underutilized areas into vibrant, profitable assets. One of our recent projects in the suburbs of Columbus, Ohio, is a prime example of how a full asset transformation can reinvigorate a property, making it a desirable space for tenants and significantly increasing occupancy rates and the ROI ownership expects.

Exterior Transformation: A New Face for the Property

When we first assessed the property, the need for a full exterior repaint was evident. The buildings had faded into the background, failing to make an impact. Our goal was to breathe new life into the asset, making it stand out with a fresh, modern palette that enhances curb appeal. A well-planned repaint can completely change the perception of a space, inviting prospective tenants to picture themselves living there.

Reimagining the Leasing Office: From Hidden to Hero

One of the biggest challenges we encountered was that the leasing office was nearly impossible to find. For potential tenants, first impressions matter, and the leasing office is often their initial point of contact. To address this, we strategically relocated the leasing office to the pool house adjacent to the gym, a more central and accessible spot. This change not only made it easier for prospective tenants to find, but it also created a cohesive space that felt more inviting.

With the old leasing office now vacant, we repurposed it back into a residential unit, immediately generating additional profit for the property. This decision turned an unoptimized space into a revenue stream, maximizing the asset’s potential.

Innovating the Common Areas: From Garage Roof to Outdoor Lounge

Adjacent to the pool, the garage complex had a roof space that was simply unused. Rather than leave it untouched, we saw an opportunity to create a dynamic hangout space that would enhance the overall appeal of the property. We designed a rooftop lounge complete with fabulous lighting, soft seating, and thoughtful landscaping, turning it into a social hub that added a new dimension to the pool area’s vibe.

This multifunctional space encourages tenants to gather, relax, and engage with their community, elevating the property from a mere living space to a place where residents can envision a full life for themselves.

The Power of Transformation

The result of these strategic changes? A once-overlooked asset is now a vibrant, inviting community that tenants want to call home. By enhancing both the aesthetic appeal and functionality of the property, we created a space that offers a higher quality of life for residents while generating greater ROI for the owner.

We understand the power of a full asset transformation. When done thoughtfully, it not only improves the look of a property but also elevates its value and marketability. Whether it’s reimagining unused spaces or enhancing common areas, we make sure every detail is designed with the tenant experience and profitability in mind.

Reach out to Color Works today to learn how we can be your easy button in getting the ROI you need and the look tenants want!

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