Unlocking News: E-commerce & Retail Media Insights
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Non-European giants dominate Europe’s online retail, while Amazon enhances its ad tools with AI-driven forecasting. Walmart anticipates robust holiday sales, driven by e-commerce growth and value-focused consumers. Looking ahead to 2025, AI shopping agents, multi-marketplace strategies, and TikTok Shop’s growth signal innovation.
Europe's Online Sales Dominated by Non-European Giants
A new RetailX report reveals that over half of the largest online retailers in Europe, including industry leaders like Amazon and Shein, are headquartered outside the continent. These non-European sellers account for a staggering 74% of the top 1,000 retailers’ web traffic, highlighting their dominance in the region. European consumers increasingly rely on global marketplaces, with many also favoring click-and-collect services offered by local retailers.
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Amazon Introduces Forecasting for Sponsored Brands Campaigns
Amazon Ads has launched a new forecasting feature for Sponsored Brands campaigns, allowing advertisers to estimate impressions and clicks based on their campaign settings. Powered by machine learning, the tool helps users refine their targeting, budgets, and bids by predicting performance outcomes before launch. This enhancement is available in multiple regions, including North America, Europe, and Asia Pacific, empowering vendors and sellers to optimize campaign strategies for better results.
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Walmart Expects Strong Holiday Sales with Updated Forecasts
Walmart has raised its annual sales and profit forecasts for the third time, reflecting strong growth in grocery, merchandise, and e-commerce sales across all income groups. Early holiday deals and rising consumer purchasing power have driven this momentum, with U.S. e-commerce sales growing 22% in Q3. Shares hit a record high, signaling investor confidence in the retailer’s holiday strategy.
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Key E-Commerce Trends for 2025
The retail industry is set for transformative shifts in 2025, driven by AI shopping agents replacing search boxes, prioritization of value-priced goods, and the rise of unbranded consumers favoring store brands. Multi-marketplace strategies and TikTok Shop’s rapid growth underline the move away from single-platform dominance. Advances in retail media, first-party data integration, and AI-powered operational efficiency are also reshaping how brands connect with consumers and optimize their strategies.
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