Unlocking Millions of Impressions: 2023 Popunder Guide

Struggling to choose the right ad format to supercharge your advertising campaigns and make a lasting impact? We've gathered all the essential insights you need to know about one of the top-performing ad formats – Popunder.

What exactly is Popunder & how does it work??

To put it simple, it’s a sleek ad beneath the user's active tab. Your landing page is positioned just behind the one you're currently browsing. It’s great for achieving brand awareness, cost-effective, and hard to miss. On top of that

• Popunders are compatible with all platforms and devices
• They don’t need user permission to be displayed
• No creatives needed – all you need is a high-converting landing page

Verticals and GEOs with the highest volume of Popunder traffic

Pop traffic is effective across almost all verticals and countries however, they excel within Lead Generation Campaigns, Finance, and Utilities. But how many people could you reach? Well, the good news is that you can get over 500 millions of daily impressions.

As for the best GEOs:?

– If you’re a well-experienced marketer, go with Tier 1 (US, UK, GE, IT, AU, CA)

– If you’re a novice marketer, try Tier 3 countries? (IN, KR, MX, PL)

What bidding models are available for Popunder?

There are three bidding models available for all PropellerAds clients who are basing their campaigns on Popunder ads: CPA Goal, CPM, and SmartCPM. Depending on your experience, marketer level, or campaign goal you can choose the bidding model that suits you best.

Popunder ads cost

If you’re using CPA Goal, you set a target conversion price, and the algorithms will find the audience around this price. If you decide to run Popunder ads with CPM, you can set your bid as low as $0.01. However, we recommend running tests to determine your campaign’s potential and the ideal bid value.

5-Step Guide for Creating Killer Popunder Ads

#1 GEO 1 Campaign – PropellerAds golden rule, proven to bring way better results

#2 Fast loading page. Popunders rely on your landing page, so ensure it loads quickly.

#3 Clear CTA. Keep the call-to-action button simple and noticeable.

#4 Use ad capping. Prevent overexposure by limiting Popunders' frequency.

#5 Balance targeting settings. Start with broader audience filters and refine over time if necessary.

Ready to give it a try? Launch campaign??