Unlocking LinkedIn Premium Features: Is It Right for Your Business?

Are you seeking ways to maximize your LinkedIn company page’s potential? Wondering if LinkedIn Premium Company Pages are worth the investment?

This article dives into six premium features LinkedIn offers for company pages, evaluating their benefits and whether they’re the right fit for your business goals. At EPixelSoft, we’re always exploring tools to help businesses grow—and LinkedIn Premium might just be one of those game-changers.

LinkedIn Premium Company Pages are designed to boost visibility, establish credibility, and grow your follower base effectively. Pricing starts at $99.99 per month, with an annual plan bringing the cost down to $69.99 per month. Before committing, take advantage of LinkedIn’s 30-day free trial to test the waters.

1. Enhanced Call-to-Action (CTA) Button

One of the standout premium features is the customizable call-to-action button, strategically placed at the top of your company page for maximum visibility. Options for CTAs include “Visit Website,” “Subscribe to Newsletter,” “Contact Us,” and more. While previously free, this feature has been upgraded and moved to the premium tier.

For businesses like EPixelSoft focused on driving specific user actions, the enhanced placement can make a noticeable difference in conversions.

2. Showcase Your Success: Custom Highlights Section

The custom highlights feature lets you spotlight achievements and credentials right on your company page. Whether it’s an award, certification, or a media mention, this section provides an excellent way to showcase your business’s unique strengths.

With options to include text, URLs, and supporting images, EPixelSoft uses this feature to build trust and differentiate our services in the tech space.

3. Visitor Insights: Know Your Audience

Page Visitor Insights offers a peek at who’s visiting your company page. However, it comes with limitations—you can view only one visitor per day, and visitors must opt in to share their activity. While the concept is intriguing, the execution currently limits its practical value.

That said, this feature may improve over time, making it a potentially useful tool for businesses wanting to dig deeper into their audience’s behavior.

4. AI-Powered Post Creation

LinkedIn’s AI-powered post creation tool helps draft basic posts for your company page. While it’s convenient, customization options are limited, and other generative AI tools still outperform this feature. At EPixelSoft, we recommend using this feature for quick ideas but refining posts manually to align with your brand voice.

5. Social Proof with Custom Testimonials

Custom testimonials let you highlight key endorsements at the top of your company page. Limited to 250 characters, testimonials can also include images, providing a compelling way to showcase your impact. While the self-input nature might raise questions about authenticity, the strategic placement makes it a valuable tool for businesses.

At EPixelSoft, we’ve found that leveraging testimonials helps build credibility with our audience and strengthens client trust.

6. Automated Follower Growth with Auto-Invites

The auto-invite feature stands out as a powerful way to grow your follower base. It identifies engaged visitors and automatically invites them to follow your page. Future updates may also extend this functionality to personal profiles, amplifying its value.

For EPixelSoft, this feature has the potential to convert casual visitors into loyal followers, growing our community effortlessly.

Is LinkedIn Premium Worth It?

The value of LinkedIn Premium Company Pages depends on your business’s size, budget, and goals. For businesses looking to enhance their LinkedIn presence, these features can deliver significant benefits.

Start with the free trial to test the ROI and see how these tools align with your needs. At EPixelSoft, we’re committed to exploring innovations like LinkedIn Premium to empower businesses to succeed.