Unlocking LinkedIn Growth Strategies for 2024

A Conversation with LinkedIn Influencer Dan Roth (Part 1)

Dan Roth is the visionary behind the ??Creator Mode?? LinkedIn group . In our first of several conversations about LinkedIn Live and LinkedIn strategy, Roth shares his profound understanding of leveraging LinkedIn to its fullest.

With nearly 45,000 followers and a newsletter audience of almost 20,000, Roth's strategic approach to content creation on LinkedIn has proven successful, offering valuable lessons for anyone looking to enhance their visibility and engagement on the platform.

Roth emphasizes the importance of consistency and an intentional approach to audience building. He illustrates how LinkedIn, initially perceived as a purely professional platform, offers immense opportunities for creators willing to adopt a strategic and consistent approach.

Only a tiny minority of the platform's one billion users post even once per month. As I mentioned in last week's newsletter , my top social media priority for 2024 is to join that 1-2% consistently creating content on LinkedIn.

Don't Make It So Complicated

Since the typical social media user spends far less time engaging with content on LinkedIn than on, say, Instagram, they often lack familiarity with LinkedIn's features and community, causing some people to hold back from creating.

"Everything with LinkedIn is strategy," Roth says. "It's not complex strategy, but it's about understanding what your main objectives are, how you're going to show up and who your audience is."

Roth believes what he calls "anchor" content forms the cornerstone of your LinkedIn strategy. Establishing a regular cadence of posts, using the same basic format each time, ensures steady engagement and enhances visibility on the platform.

"What I found is that there are two elements of content creation: There's the element of consistency that's going to bring people and allow them to rely on you to get that insight," says Roth.

This multi-part conversation with Dan Roth is a goldmine for content creators, marketers and professionals seeking to expand their reach and impact on LinkedIn.

Watch the first video in this series to dive deeper into Roth's strategies and begin to transform your LinkedIn presence.

Question of the Week

Do you have an "anchor" post that you share every week at the same time and in the same format?

Your Turn: Reader Responses

Last week , I asked whether readers are using LinkedIn as an active social/professional network or more like a static resume. Below are a few of the responses:

"It's an active network for me! I learn the most about new event tech and AI... It's hard to do all of it on all the platforms." ??Marisa C.

"I was at an event with a couple of LinkedIn executives a while ago and they were sharing how they wanted to expand the platform from being so stuffy to more approachable. I feel that the platform has done just that. I have a new love affair with LinkedIn today." Joie Gharrity

"Love LinkedIn. I make sure I post at least once a week. I make sure I engage with others. Thanks for the group recommendation." Meiko S. Patton

"Unfortunately, I treat LinkedIn like a non-updated résumé. However, after reading your article, I might consider taking a little more action on it." Lona DeRieux

Thank You, Readers

Today is exactly one month since the start of this newsletter and I am overwhelmed by the response. Thank you for subscribing and passing along your feedback.