Unlocking LinkedIn for B2B Success with Vishal Sharma

Welcome to the CanadianSME Small Business Podcast, In this episode, we dive into LinkedIn’s power as a game-changing tool for B2B growth. From building credibility and connecting with decision-makers to generating leads, LinkedIn is essential for small businesses looking to expand their reach.

Our guest today is Vishal Sharma, a LinkedIn Top Voice and the founder of MarketingGROW, a digital marketing firm specializing in LinkedIn outreach and B2B lead generation for small businesses. Based in Toronto, Vishal has helped countless businesses elevate their LinkedIn presence and leverage the platform’s potential to drive real growth.

Key Highlights:

• LinkedIn for B2B Marketing: How small businesses can strategically use LinkedIn for maximum reach and growth.
• LinkedIn DOs and DON'Ts: Tips on crafting the perfect LinkedIn profile to attract and engage your target audience.
• Individual Profile vs. Company Page: How to balance personal branding with a strong company presence.
• LinkedIn Premium Features: Which premium tools are worth the investment for lead generation and visibility?
• Measuring LinkedIn Success: Key metrics and strategies to track progress and adjust for maximum impact.

A big thank you to Vishal Sharma for sharing his expertise and actionable tips to help Canadian small businesses succeed on LinkedIn.

Shoutout to our sponsors for their continued support check out the links below::

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html?
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA?
• Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand???
• IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME?
• Google: https://www.google.ca/?

Don’t forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca. Stay tuned for more expert tips to empower your entrepreneurial journey. See you in the next episode!