Is Your Health System Leaving Money on the Table?

Unlocking Health Systems' Financial Potential through Data Monetization

In his recent article, Reinventing Health Systems as Local Technology Hubs: A New Frontier , Chris Donovan of Adaptive Product highlighted a critical issue facing health systems today: the need to reinvent their value proposition in the face of evolving market dynamics and technological disruption. As Chris rightly points out, the potential for digital transformation within healthcare is enormous, but local dissemination is the key to unlocking it.

At siftia , we see this transformation not just as a necessary step, but as a massive opportunity—especially when it comes to harnessing health systems' most valuable, yet often underutilized, asset: their data. We believe in this approach so much so that we have developed a partnership with Adaptive Product to establish a platform that enables health systems to not only survive but thrive in this new frontier by turning data into a revenue stream.

The Financial Challenges Health Systems Face

Health systems across the U.S. are facing unprecedented financial challenges, compounded by rising costs, workforce shortages, and declining reimbursement rates. As Chris mentioned, U.S. healthcare spending per person is nearly double that of other high-income countries, yet we lag behind in key healthcare outcomes such as life expectancy. The unsustainable nature of this system makes it imperative for health systems to find new revenue streams to stabilize their operations and drive future innovation.

Health systems can generate additional revenue by leveraging the vast amounts of clinical, claims, and genomic data they already collect.

This is where data monetization comes into play. By leveraging the vast amounts of clinical, claims, and genomic data they already collect, health systems can generate additional revenue while adhering to the highest standards of data privacy and security.

Turning Data into a Revenue Stream

Through our partnership with Adaptive Product, we will provide health systems with the tools to monetize their data assets securely and efficiently. Utilizing interoperability standards such as Health Level Seven International FHIR (Fast Healthcare Interoperability Resources), helping health systems connect with trusted data exchanges to transform raw data into valuable insights that can be sold to research institutions, pharmaceutical companies, and insurance providers.

We seek to make it simple for health systems to map their data into FHIR-compliant models, run de-identification algorithms to maintain patient privacy, and then access a wide variety of data exchanges. With these capabilities, we’re enabling health systems to turn complex, siloed data into a sustainable revenue stream.

Data Monetization

As health systems evolve into local technology hubs, data monetization plays a vital role in their financial sustainability. By creating new revenue streams, health systems can free up capital to reinvest in critical areas such as AI-driven population health management, predictive analytics, and telehealth services.

Data monetization is not just a buzzword—it’s a critical tool that health systems can use to stabilize their finances, reinvest in patient care, and lead the way in transforming healthcare.

This evolution is especially critical as more health systems transition to value-based care models promoted by CMS ( Centers for Medicare & Medicaid Services ) and ONC (Office of the National Coordinator for Health IT), which reward quality over quantity of services. Through advanced digital tools, we provide the infrastructure needed to manage value-based contracts, optimize resource allocation, and drive operational efficiencies—helping health systems better serve their communities while remaining financially solvent.

Practical Steps to Monetize Data

Health systems can begin by ensuring their data is standardized and interoperable, particularly through FHIR-based models. At siftia , we’ve seen how the successful implementation of FHIR standards can unlock significant value for health systems, both in terms of operational efficiency and financial growth.

We connect these FHIR-compliant datasets to trusted data exchanges, enabling health systems to securely trade their de-identified data. Throughout the process, we ensure full compliance with data privacy regulations such as HIPAA and leverage advanced analytics to recommend the most lucrative exchange opportunities for each dataset.

As health systems evolve into local technology hubs, data monetization plays a vital role in their financial sustainability.

Why Now Is the Time to Act

We are on the cusp of a healthcare transformation, driven by digital technologies that can dramatically improve the cost-effectiveness and quality of care. But for health systems to seize this opportunity, they must act now to monetize their data and create sustainable revenue streams that will power their digital transformation.

As health systems move forward in their journey to become local technology hubs, they will need to collaborate with partners who can guide them through the complexities of data management, interoperability, and monetization.

Partnering for a Digital Future

The future of healthcare lies in local, technology-driven solutions that allow health systems to adapt and innovate. Data monetization is not just a buzzword—it’s a critical tool that health systems can use to stabilize their finances, reinvest in patient care, and lead the way in transforming healthcare.

The path forward is clear, and by partnering with siftia and Adaptive Product , health systems can turn their data into the financial backbone that supports their evolution into local technology hubs. We invite health systems to explore the potential of data monetization with us.?

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