Unlocking Growth: AI Adoption for Singapore Businesses Part 3

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In the first two parts of the series on AI adoption, we explored artificial intelligence’s (AI) impact on Singaporean businesses and the Seven Levels of AI Adoption model. The impact of AI as a differentiator will become increasingly obvious, as more companies start to utilise AI functions for process-related, operational improvements – going beyond content creation and language tasks. As such, to future-proof operations, businesses can begin exploring how AI can be used to streamline processes to enhance efficiency.

To fully embrace the benefits of AI, companies need to be intentional in their deployment of AI solutions, and more importantly, cultivate a trusted environment for end-users to adopt AI in their daily work-lives. By addressing these topics, they can effectively tackle potential challenges and adapt to evolving business needs.

READ MORE: Unlocking Growth: AI Adoption for Singapore Businesses Part 1

Ethical Implications of AI in Singapore: Ensuring Accountability and Transparency in Decision-making Processes

There are several ethical factors businesses should consider ensuring responsible and effective use of AI.

Managing Bias for Fair Outcomes with AI

An important factor to consider when handling data is the presence of biases in algorithms. Biases in algorithms can lead to skewed outcomes , inadvertently causing certain groups to be favoured and discrimination to perpetuate. Addressing these biases is therefore essential for companies to ensure that their AI systems produce accurate results that are fair and free from biases. To address this, businesses can refer to the PDPC’s Model AI Governance Framework which provides guidelines and best practices on how AI systems can be deployed in a reliable manner through proper data management to mitigate bias.

Adopting PDPC’s Model AI Governance Framework not only ensured the reliability and effectiveness of businesses’ AI solutions, but also aided them in streamlining their operations. For example, Ngee Ann Polytechnic leveraged AI to automate the early admissions exercise selection process , while Omada Health implemented an AI-driven digital care service to assist health coaches in offering personalised health advice. By aligning with this framework, these organisations not only enhanced operational transparency but also addressed potential biases, fostering greater trust among employees and stakeholders.

READ MORE: 57 percent of surveyed companies plan to integrate at least one AI tool in the next three years

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Building Trust Through Transparency

Transparency is essential for successful AI adoption in the workplace. By fostering open communication about AI's role, potential impact, and ethical implications, organisations can alleviate employee concerns, promote understanding, build trust, and encourage engagement. This approach creates a positive and supportive environment that fosters employee morale, ultimately leading to greater productivity and innovation. Furthermore, transparency in AI adoption builds trust with customers and stakeholders, encouraging them to engage with the organisation, bolstering its reputation within the broader community.

READ MORE:?Singapore’s Homegrown Cybersecurity Consulting Firm Redefines Technology with a Passion for People and Innovations

Protecting Consumer Personal Data

In today's data-driven world, companies leverage personal information for everything from basic analytics to training powerful AI algorithms. While this dependence fuels more accurate AI predictions, it also necessitates robust safeguards against cyberattacks and data breaches as companies embrace AI and manage increasing volumes of sensitive data. In Singapore, new PDPC guidelines urge companies to inform consumers about how their personal data is being utilised in training of AI systems for customised services, even after consent has been obtained.

It is important that companies demonstrate accountability when using consumer data for AI training, as this directly affects customers and stakeholders. Beyond regulatory compliance, businesses should implement robust security measures and maintain transparency to protect consumers’ interest from potential malicious acts and build trust. By prioritising these practices, companies create a secure data environment and strengthen their commitment to good data governance.

READ MORE: Unlocking Growth: AI Adoption for Singapore Businesses Part 2

Develop a Sustainable AI Deployment Strategy to Achieve Business Goals

As businesses in Singapore advance in AI adoption, developing a sustainable AI deployment plan is crucial for long-term success. Drawing from the National Artificial Intelligence Strategy , including their AI Deployment Loop, we have adapted these practices to ensure your AI initiatives align with your business goals:

1. Problem Definition: What are you solving for?
2. Desired Outcome: How does success look like and what are your long-term goals?
3. Assess Implementation Options: Off-the-shelf or custom solutions?
4. Empower Your Workforce: How to minimise resistance and facilitate AI adoption?
5. Test and Scale: Start small, then expand

This is an abridged version. If you would like to access the full article, as well as subsequent thought leadership articles from IndSights Research, please register for our next survey here .

Leverage Data to Enhance your AI Implementation Efforts

In today’s AI-driven landscape, leveraging data is key to enhancing AI implementation and gaining a competitive edge. High-quality data powers AI, providing actionable insights to optimise decision-making processes. The IMDA SMEs Go Digital programme offers valuable resources for businesses looking to boost their digital capabilities. This initiative includes sector-specific Industry Digital Plans to guide SMEs through their digital adoption journey and provides a curated list of AI-enabled solutions to facilitate effective data strategies. Prioritising data in AI deployment strategies can improve operational efficiency and position businesses as industry leaders.

Several grants and funding schemes are also available to support Singaporean companies in their AI adoption journey. These initiatives aim to ease the financial burden of integrating AI technologies and promote digital transformation across industries:

• Productivity Solutions Grant (PSG) : Supports SMEs adopting pre-approved off-the-shelf AI solutions, covering up to 70 percent of costs. It’s ideal for businesses new to AI, helping with tools like CRM or data analytics.
• Enterprise Development Grant (EDG) : Aids businesses needing customised AI solutions, covering up to 80 percent of costs for developing tailored AI models or systems. It's suitable for complex projects like predictive maintenance.
• AI Singapore (AISG) Innovation Grant : Provides funding for innovative AI projects with potential industry impact, including research and development. It includes mentorship and expert access.
• SkillsFuture Enterprise Credit (SFEC) : Offers up to 90 percent funding for training programs to upskill employees in AI-related fields, supporting workforce development and AI adoption.

READ MORE:?Business Resources

The Path Forward: Can Singapore develop a sustainable and ethical AI landscape that supports all businesses?

As Singapore prepares for significant advancements in AI by 2030, it is imperative for businesses to develop sustainable and ethical AI adoption strategies. They can do so by taking proactive steps to ensure successful integration through the following measures:

• Develop Ethical AI Frameworks: Establish best practices and guidelines tailored to Singapore’s context to ensure that AI implementation aligns with ethical standards.
• Focus on Sustainable AI Integration: Companies should focus on AI applications that align with their core business objectives.

As the strategies are put into place, it is essential to consider how AI adoption can be both ethical and inclusive, particularly for smaller firms facing digital challenges. Business leaders must ask: How can we ensure that our AI strategies not only advance technological capabilities but also support the broader accessibility and fairness in implementation?

By fostering ethical AI practices and integrating AI in a sustainable manner in business operations, we can harness the full potential of this transformative technology to create a more equitable and prosperous future for businesses of all sizes.

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This article is contributed by?Syuhada Subuki , Engagement Executive, and Tracy Chow , Research Executive, IndSights Research.