Unlocking Greater Visibility: Understanding LinkedIn's Algorithm Updates for Enhanced Post Reach
Chitranjan Mishra
Mobligent I Unicornis AI I We are hiring I Startup l AI I Ideas I Performance Marketing l Growth Marketer l Entrepreneur
1. LinkedIn's Algorithm Changes: LinkedIn 's editor-in-chief, Dan Roth, reveals that when posts go viral, it's a cause for concern internally. The platform has made significant updates to its feed, rewarding certain content while reducing the reach of others.
2. Impact on Entrepreneurs: With millions of entrepreneurs using LinkedIn, the algorithm changes will affect them. It's crucial to understand these updates for better post reach and engagement.
3. Motivation Behind Changes: LinkedIn aims to address complaints about irrelevant content and create a more relevant and informative feed. During the pandemic, users shared more personal content, leading to a need for a more refined feed.
4. The Two Big Changes: LinkedIn's algorithm now prioritizes posts from people users follow and those containing "knowledge and advice." This increases the visibility of relevant content and fosters meaningful interactions
5. Identifying 'Knowledge and Advice:The algorithm identifies valuable posts by analyzing factors such as distinct target audience, the author's expertise, meaningful comments, and unique perspectives.
6. Moving Away from Virality: LinkedIn discourages "viral" content as it focuses on relevant conversations and interactions, much like a professional workplace setting.
7. The Definition of Success: LinkedIn encourages users to prioritize reaching the right audience rather than chasing likes and followers. Genuine engagement and value to specific communities are more important than virality.