Unlocking the Future of Partnerships: Celebrating 199 Episodes with Industry Friends

Two Fellow Podcasters Join Ultimate Guide to Partnering?

There are moments in one’s journey marked not just by the miles covered but by the company kept. As we herald the 199th Episode of Ultimate Guide to Partnering, I’m honored to be joined by two industry experts and fellow podcasters. Rob Spee is SVP of Channels and Alliances at Beyond Trust and hosts the Channel Journey’s Podcast. Paul Byrd , Portal Wizard at Magentrix and host of the Ultimate Channel Sales Podcast. Their insights into partners, ecosystems, and channel sales are invaluable. Our shared dedication to fostering successful partnerships and our podcasting passion bring a unique blend of expertise, camaraderie, and vision to this discussion. As we reminisce, debate, and predict the future of partnerships, I invite you to participate in this monumental episode. Dive in and join the conversation.

What You’ll Learn?

1. Partnerships and ecosystems with industry experts.
2. Leadership, channel marketing, and the role of the chief partner officer.
3. Ecosystem attribution and channel alignment.
4. Partner Marketing Strategies and AI Adoption
5. Generative AI and its potential impact on work.
6. Podcasting origins and optimizing for success in 2024.
7. Tech industry trends and predictions for 2024.

Register for Ultimate Partner LIVE—Dallas, TX, Nov 13-15, 2023

Ready to decode Microsoft’s recent game-changing investments in #Marketplace, #SMC, and #GenerativeAI?

Are you looking for actionable insights and a success roadmap?

Are you looking to network and have bi-directional engagement with Microsoft Executives, SMC sellers, GPS and Marketplace Leaders, and other?Microsoft AI Cloud Partner Program ?partners?

Your solution has arrived: Ultimate Partner LIVE – The Americas Summit.

Ultimate Partner LIVE – The Americas Summit

I’m beyond excited to launch our first LIVE event. Consider this the “double-click” from Microsoft’s Inspire Conference to provide the prescriptive guidance and executive engagement to align, leverage, and scale your Microsoft Partnership.

This is a one-of-a-kind, unique event that will help you crack the code.

Ultimate Partner LIVE| Americas 2023?

Why Attend?

?? Are you geared up to exploit the $50B Marketplace opportunity? Do you have a Marketplace Transactable Offer, not just built but with effective marketing and sell-through support?

?? Have you designed an impactful co-selling plan for Small, Medium, and Corporate Accounts – SMC? Are you even sure where to start?

?? And let’s not overlook the game-changing potential of Generative AI, especially with innovations like Co-Pilot.

Join Us in Dallas – November 13th to 15th

Graciously hosted by Microsoft at the Las Colinas Campus, this event is designed with mainstage keynotes, breakout sessions, and individual boardroom sessions.

The event will begin with registration and a social at 4 PM on November 13th, hosted by SMC Leadership. On November 14th and 15th you’ll experience:

• Deep-dive sessions that build on insights from Microsoft’s Inspire Conference.
• A unique assembly of 300+ participants, including Microsoft executives from GPS, SMC, and Marketplace.
• A confluence of industry experts offering prescriptive guidance through real-world experiences, frameworks, and best practices.

Interactive Experience:

• Bidirectional keynotes
• Hands-on workshops
• Breakout and boardroom sessions

Networking:

• Connect with Microsoft Executives, SMC Leaders, GPS, and Marketplace Experts.
• Meet some of the SMC Field Organization looking to engage with partners.
• Engage with award-winning partners: ISVs, SIs, LSPs, and CSPs.

Walk away from these two days ready to implement your 2024 partner plan!

How do I sign up?

Limited Early Bird Pricing is now available. You can secure your seat today for what promises to be a transformative experience. https://cvent.me/8DN9bP?RefId=Company+Website

I look forward to hosting you and seeing you in Dallas, TX, November 13-15!

Vince Menzione

Why Ultimate Partner?

Over six years ago, I embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. Today, I’m thrilled to announce the launch of Ultimate Partner, an extraordinary media, events, and advisory company dedicated to transforming your Cloud Go-To-Market (GTM) strategy and fostering Ecosystem Led Growth.

Having witnessed the industry from multiple perspectives – leading a $4.6 billion Ecosystem at Microsoft, spearheading partnerships for a billion-dollar company, and hosting 200 episodes of the Ultimate Guide to Partnering?, I’ve gained invaluable insights and crafted a manifesto of principles to guide your success.

In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.

Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”

If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace Ecosystem Led Growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.