Unlocking the Future of Digital Marketing: Insights from ETDigiplus 2024
ET BrandEquity
India's premier source of information, news and opinion on the Marketing and Advertising
The #ETDigiPlus Fest 2024 proved to be a dynamic platform for redefining the future of digital marketing, bringing together trailblazing industry leaders and innovative thinkers to address the challenges and opportunities in today’s digital-first world.
From unraveling the complexities of consumer behavior to harnessing the power of AI and data-driven creativity, the event offered actionable insights and transformative strategies for marketers navigating an ever-evolving digital ecosystem. With a focus on innovation, adaptability, and purpose-driven engagement, the sixth edition of DigiPlus Fest reinforced the importance of staying ahead in an era where digital dominates every facet of consumer interaction.
The fest featured distinguished speakers such as R Subramaniakumar, MD and CEO of RBL Bank, who shared valuable insights on leveraging technology to enhance customer experiences in the financial sector. Karan Bedi, Director and Head of Amazon MX Player, highlighted the evolution of digital content and redefining success in video advertising. Meeta Gupta, Lead Associate Account Director, Client Development at The Trade Desk, offered critical perspectives on accelerating the future with AI.
With participation from top marketers, decision-makers, and innovators, we dived into the complexities of digital marketing and exploring strategies that resonate with the modern consumer.
DigiPlus Fest 2024: Banking and the art of quick commerce
In a keynote session at the DigiPlus Fest 2024, the managing director and chief executive officer of RBL Bank, Subramaniakumar R spoke to Deepak Ajwani, editor, Economictimes.com about the BFSI space in a hyperconnected India.
From talking about replicating the trust the bank manager had in a physical branch in an online era, to dealing with a set of customers who prefer online transactions for a set of products but would rather opt for a physical infrastructure and deal only with a human interface for another set of products, the session spoke about how the banking sector had to adapt and react with an increasingly interconnected world.
DigiPlus Fest 2024: Trust and authenticity are crucial for leveraging Al in marketing: Meeta Gupta
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At the ETBrandEquity’s DigiPlus Fest 2024, Meeta Gupta , lead associate account director, client development, The Trade Desk, highlighted Al's significant impact on India's market, with USD 7.5 billion invested in generative Al startups since 2023 and a projected USD 1 trillion contribution to the economy by 2035. The session emphasised Al's role in transforming marketing strategies, particularly in programmatic advertising.
DigiPlus Fest 2024: Streaming ads drive engagement and actions: Karan Bedi
At ET BrandEquity’s DigiPlus Fest 2024, Karan Bedi , Director and Head of Amazon MX Player, delivered a lead talk on the topic- From eyeballs to engagement: redefining success in video advertising. His session offered insights into current trends in video consumption and how brands can leverage streaming video to drive meaningful results.
DigiPlus Fest 2024: How traditional and digital-first brands master the omnichannel maze
The discussion at the ETBrandEquity's DigiPlus Fest 2024 highlighted the evolving nature of offline strategies. Rather than a static, seasonal approach, brands are now integrating their online and offline worlds through frequent in-store events and seamless omnichannel experiences.