Unlocking the Future of Data-Driven Marketing with Fetch, LiveRamp and Snowflake

Fetch is raising the bar on first-party data integration. As privacy concerns grow and precision targeting becomes crucial to marketing efforts, brands need access to seamless data solutions. Now, Fetch has entered into a strategic partnership with LiveRamp and Snowflake – a game-changing collaboration that will simplify brand onboarding and supercharge targeting capabilities.?

Why this matters for brands

Fetch’s integration with LiveRamp and Snowflake is a breakthrough for brands looking to streamline data connection. By merging a brand’s first-party data with Fetch’s rich purchase transaction information, brand partners elevate their audience targeting. It’s not just about making data work – it’s about making data work smarter. With this integration, brands can align their data-driven strategies directly with campaign goals, ensuring the right audience gets the right message every time.

Interoperable with any tech stack, these powerful tools empower brands to pre-qualify audiences, optimize media spend and measure success with precision – all while ensuring a secure, efficient and user-friendly experience on America's Rewards App.

Benefits beyond the buzzwords

In practical terms, Fetch’s partnership with LiveRamp and Snowflake brings significant advantages:

• Improved data usability: Brands can seamlessly integrate their data with Fetch for sharper targeting?
• Enhanced security: Snowflake’s cleanroom keeps data protected without compromising usability?
• Informed decision-making: Brands can identify audience overlaps before launching campaigns, leading to better-targeted efforts
• Budget optimization: By eliminating redundancy, brands can allocate marketing budgets more effectively
• Scalability: This collaboration supports large-scale, personalized campaigns that are both effective and secure

Fetch, LiveRamp and Snowflake working together unlocks smarter, more secure data management. As data continues to play a crucial role in marketing, the ability to handle it efficiently and privately will distinguish leading brands, setting a new benchmark for data-driven marketing.?

Data is both abundant and complex, and having a streamlined, secure and scalable approach to its activation is key. This partnership equips brands with the tools they need to stay competitive, facilitating cross-channel activation and enabling consumers to live rewarded.?

Latest from Fetch

Groceryshop 2024: Top trends shaping the consumer experience

The future of grocery is here, and it's smarter, faster and more personalized than ever. Here are our top takeaways from Groceryshop 2024.

Fetch unveils Albertsons Media Collective as first retail media network extension partner

Fetch's partnership with Albertson's Media Collective expands the grocer's service model offerings to consumer packaged goods brands looking to drive retailer-specific sales.

Fetch celebrates $1 billion in Points delivered to consumers

We recently hit an exciting milestone: Fetch users have earned more than $1 billion in Fetch Points!

Fetch in the News

Here are Fetch's top media headlines from the past month:

• Albertsons partners with Fetch to differentiate its retail media offering - Retail Brew
• Mars-Wrigley, Digitas on building a long-term loyalty strategy - eMarketer
• How rewards turn advertising into a win-win for brands and consumers - Axios
• How Kraft Heinz drove sales of A.1. sauce after red meat sales slumped - Adweek
• Tips to creating budget-friendly meals and save money grocery shopping - Good Morning America

Industry News

As America’s Rewards App, we have a finger on the pulse of consumer behavior – but also industry news and updates.

• As reported in Retail Brew, marketing experts say brands that lean too heavily into the "underconsumption core" or "deinfluencing" trend risk eroding a sense of differentiation .
• According to data by Quartile and NewtonX, 69% of US agency and marketing decision-makers measure retail media campaign success via ROAS and iROAS , as reported by eMarketer.?
• Reuters reports that Halloween shoppers are shopping earlier this year, with 56% of consumers ages 25-34 making holiday-related purchases before October . Total spending is expected to reach $11.6 billion, down slightly from last year’s $12.2 billion.
• U.S. online holiday sales are projected to reach a record $240.8 billion , marking a 8.4% increase from 2023, according to Retail Dive.

If you would like to read future editions of the?In a Snap: Fetch for Business?newsletter, remember to subscribe and follow us on LinkedIn.

All the best,

Fetch for Business