Unlocking the Full Potential of AI in Marketing: A Personal Journey
Artem Kukharenko
Empowering Email, Mobile, & Display 1:1 Communications with Explainable AI
Hello everyone! I’m Artem Kukharenko, an inventor, entrepreneur, and the founder of three companies based in Virginia. Over the years, my mission has remained simple yet powerful: to transform experiences into products that deliver real results in communication. This isn’t just a strategy—it’s my passion.
But today, I want to be transparent and share a story about the challenges I’ve faced when trying to harness the full potential of AI in my own businesses.
The Struggles of AI Implementation: A Personal Story
Despite having access to cutting-edge tools, I realized that we weren’t fully using AI’s potential. My managers weren’t tapping into everything AI could offer, which meant missed opportunities. It wasn’t just my team that faced these struggles—our clients also found it difficult to understand and use the AI tools available to them.
Does this sound familiar? How many of you feel like your business isn’t using its tools to the fullest? It’s a challenge many of us face.
The Data Speaks: A Widespread Challenge
It’s not just my experience. Research shows that 1 in 3 small businesses can’t afford AI. And for those that do invest in it, many struggle to implement it effectively. Companies send out email after email, hoping for engagement. But here’s a fact: only 1 in 34 emails leads to a meaningful response. That’s not enough to grow your business.
Think about your inbox. How many emails do you actually read? How many feel relevant to you? This is the challenge we all face—getting customers to engage in a meaningful way.
The Real Solution: It’s Not Just About Tools
The challenges are clear: for many businesses, technology is out of reach, expertise is limited, and communication strategies often fall flat.
Small businesses don’t just need another tool—they need a solution that truly drives results. That’s where InboxSuite comes in.
At InboxSuite, we use data-driven insights to create experiences that resonate with audiences. It’s not about the algorithms; it’s about the results those algorithms produce. Our strategy focuses on engagement because, at the end of the day, it’s human action that drives success.
How InboxSuite Makes AI Work for You
We take clients on a clear data journey—no black boxes, no guesswork. Our technology, iAge XR, is unique to us and empowers 1-to-1 communication. We provide clients with tailored data insights. And with our upcoming Explainable AI, these insights won’t just be numbers—they’ll tell a story. This allows businesses to understand exactly what drives engagement.
So, what are the key factors that influence subscriber behavior? We focus on five attributes: where the subscriber found us, their location, their email provider, how often they engage, and the actions they take across our platform. But it’s still human action that makes the difference. These insights allow us to create strategies, propose hypotheses, and enrich customer relationships with creativity and data-driven value.
Our Competitive Edge
Think of InboxSuite as standing alongside brands like Pega, Blueshift, or Optimove. What’s our edge? iAge XR—our proprietary technology that allows 1-to-1 control over communication, making algorithms compete to deliver the best results. We integrate seamlessly into any enterprise ESP—no migration needed, fully integrated.
And did you know that half of Salesforce users fail to set up their marketing properly but still pay for it? That’s a massive gap we’re ready to fill.
Our Blue Ocean: Clients Without Effective Marketing
Clients without effective marketing are our Blue Ocean. The AI marketing market is on track to hit $139 billion by 2032, and adoption is accelerating, with 75% of marketers already using AI.
Our CPC (cost-per-click) model is disruptive. It’s all about performance, and clients love it because it aligns cost with results. We’ve already raised $2 million in capital and generated $500,000 in revenue this year. But that’s just the beginning.
Looking Ahead
Our goal? To reach a $100 million valuation by 2027, and we’re looking for partners who share this vision. We believe in reshaping marketing technology with local impact and global scalability.
Let’s connect, explore the future of AI-powered marketing, and drive real results together.