Unlocking Effortless Customer Acquisition: The Secret to Turning Walk-Ins into Loyal Customers
Who else wants customers to just walk in and buy?
Sometimes I feel a bit envious of my local bakery. All they have to do is make the best bread possible, and people just walk in to buy it. The aroma alone is enough to draw in customers. But for many businesses, especially those without an irresistible smell to pump out onto the sidewalk, getting customers to buy can be a real head-scratcher. Often, the number of things you have to do just to get people to notice you feels like a full-time job.
Many founders didn’t start their business to become a sales or marketing expert – and you didn’t either (if you had, you probably would have started an ads agency). Instead, you probably want to concentrate on what you’re passionate about – delivering some kind of unique value to your customers. Often, that would be the best service or product possible.
Sell something you can be proud of
I mean, nobody gets up in the morning and says “I want to make something that looks like a French croissant, but tastes like a stale donut! That way, I will make an extra 20 cents on the initial sale and make sure the guy who bought it will never bother me again!”
If you DO think that, consider this: getting a new customer costs 5 to 7 times more than retaining and selling to an existing one. As a bonus, happy customers will recommend your business between 9 and 15 times to other people in their network … for FREE. Now that will drop your CAC faster than my French mother in law would toss your donut-tasting excuse for a pastry.
(And trust me, when it comes to food, that woman can MOVE!)
Do you make these Marketing mistakes?
The constant hustle to attract new clients can be unpredictable and exhausting. And even when you divert your attention from making (or researching ways to make) the best thing since sliced bread (promise, I’ll write the next article AFTER I’ve had lunch), how do you actually go about it so a steady stream of people walks into your store?
? No, it’s not buying another SAAS subscription (stop it, re-targeting Ad of doom!)
? Speaking of Ads, it’s not more lead volume either, that would just tie down your sales team
? And no, it’s not mass-blasting people with emails and promotions, either.
(but that’s a GREAT way to destroy your domain authority)
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The lazy businessowner’s way to walk-in customers
Imagine you hired the perfect employee. The kind with years of experience, who has done that exact job a hundred times over already. Who takes the time to really learn your ICP the moment they arrive instead of hanging around the cafeteria. Who remembers all of your prospect’s names and only calls them at the best times, then documents everything he does.
Oh, and he also doesn’t’ want to get paid for his onboarding period and cost on average 3 times less than the other guys sitting outside your HR manager’s office. And because he has a conscience, he will work for free until he produces the results he promised you when you hired him.
What would you say to that?
“Get outta here!”, right? “That guy doesn’t exist! Waaaay too good to be true!”
And you’d be right. No way there’s a guy (or gal) like that.
But there’s MarketJoy.
And yes, we do every single one of these things.
See how easily you can get your clients to walk through your door
At MarketJoy, our mission is to help businesses like yours facilitate your sales and achieve a state of predictable customer acquisition.
Ready to Grow Your Sales Pipeline?
If you’re ready to predictably scale your lead generation beyond word of mouth and referrals, talk to our team of experts at MarketJoy. We’re here to help you drive revenue and leads.
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