Unlocking Ecosystem Growth with Marketplace

Microsoft's Jason Rook joins Ultimate Guide to Partnering.

In this Ultimate Guide to Partnering episode, I was delighted to sit down with a friend for an informative conversation on Marketplace and Multi-Party Co-Selling.

Jason Rook is an accomplished channel and sales leader with a wealth of experience in cloud computing. As the senior director of Product Marketing and commercial Marketplace Channel Sales at Microsoft, he leads strategy to help Independent Software Vendors (ISVs) build and sell applications through channel partners.?

Jason has been a strong voice in the Microsoft Partner Ecosystem and has sat on both sides of the table. He was also the Senior Vice President of Business Development at 10th Magnitude, now Cognizant Microsoft Business Group, driving revenue growth and earning recognition as a 4x Microsoft Worldwide Partner of the Year.

This episode is really worth listening to as we do a deep dive into the state of the business, hyperscaler growth, the marketplace, AI, and more!

What You’ll Learn From This Episode

0:02 - Partner Growth and Success in the Cloud Computing Industry

3:59 - Azure Marketplace Growth and Partner Support

9:05 - Marketplace opportunities for ISVs and Channel Partners

13:35 - Microsoft Partnerships and Marketplace Deals

18:11 - Partner Relationships and Opportunities in the tech industry

21:58 - AI Opportunities in Microsoft's Marketplace

28:08 - Leveraging Marketplace Transactions to Build Better Microsoft Relationships

33:41 - Successful Partnerships and Key Strategies

37:45 - Microsoft Partnerships and Marketplace Opportunities

Don't miss this opportunity to learn from one of the industry's leading experts on how to navigate and succeed in the Microsoft commercial marketplace. Whether you're a software publisher, channel partner, or just interested in the tech industry, this episode is packed with actionable insights.

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We are leading the discourse on Cloud Ecosystem Growth, assembling industry leaders to discuss tectonic shifts, Hyperscalers, Marketplaces, the $158B AI Opportunity for Partners, and more.

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Stay tuned - we will do it again on October 14th and 15th in Dallas, Texas.

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