Unlocking The Diamond - Decoding Decision Intelligence

They say data is the new oil. Honestly, spending my last 100 days in the Analytics & AI world by deeply immersing me in innumerable conversations with some of the most amazing Data Scientist colleagues in Neelima Naidu, Shivam Goel, Akbar Mohammed, Himanshu Sharma, Astha Agarwal and many more at Fractal, tells me a lot more about what data truly is. And, if you were wondering what that could be, it's not oil but a "Diamond".

Let me explain what I mean by "Diamond" and how you could even discover it. You need to do is to take just a 60-second glance into a little Decision Intelligence Decision Tree Canvas that I have put together to draw home the point.

Now that you had a glance past the Decision Intelligence Decision Tree Canvas, I want you, for the next 60-second flip your flow of thinking from your right extreme towards the Diamond. If you did this, you will soon realize, Decision Intelligence is not an action, but rather an outcome of a very thoroughly processed set of steps.

Let me take an example, if we were to start by decoding the "Digital Journey Mapping" of a consumer, we begin unlocking insights into the Digital Channels > which unlocks our understanding of our existing digital channel spending. All of these eventually, help you decode and make an informed decision to repivot your next action into the next best action.

Is this canvas helping you to take your Next Best Action Enroute to discover your Diamond? Your thoughts?

ps:If you wish to self solve with this decision tree,do drop me a text and happy to share a high res pdf version and an editable version of the Decision Intelligence Decision Tree Canvas.