?? Unlocking the Customer Journey Agri-Equipment Marketing: 2023 vs 2022 Customer Journey  ??

?? Unlocking the Customer Journey Agri-Equipment Marketing: 2023 vs 2022 Customer Journey ??

I am excited to unveil "Comprehensive Analysis of Agricultural Equipment Digital Behavior in 2023," a groundbreaking white paper by Tim Whitley and the innovative minds at SI EQ, a Google Premier Partner.

This year, the agri-equipment sector faced a digital upheaval, radically altering the landscape. Our in-depth research dissects the customer's digital journey, revealing critical online behaviors that are reshaping the way agricultural equipment is researched and purchased.

Key Revelations:

  • Mobile Dominance: An overwhelming 72% of searches were made on mobile devices, marking a significant 5% increase from the previous year. The era of mobile-first is not coming; it's here.
  • Competitive Battlefield: Ad Depth surged, with mobile searches battling against an average of 12.9 competitors. In this digital coliseum, only the strongest ad strategies survive.
  • Seasonal Search Surge: Our data uncovers pronounced seasonal trends, with peaks in May and surprising spikes in October and November. These aren't just patterns; they're opportunities waiting to be seized.

This isn't just a white paper; it's a clarion call for businesses to arm themselves with digital savvy and strategic prowess. In the fiercely competitive agri-equipment market, staying ahead isn't an option; it's a necessity.

Are you ready to lead the charge and dominate the digital frontier in agricultural equipment marketing?

Dive deep into our analysis, arm yourself with unparalleled insights, and let's drive transformative change together.

?? Embrace the Revolution. Transform the Industry. ??

?? Explore the Full Analysis

#AgricultureTechnology #DigitalRevolution #AgriEquipment #MobileFirst #StrategicMarketing #LeadTheCharge

Michael Falato

GTM Expert! Founder/CEO Full Throttle Falato Leads - 25 years of Enterprise Sales Experience - Lead Generation Automation, US Air Force Veteran, Brazilian Jiu Jitsu Black Belt, Muay Thai, Saxophonist, Scuba Diver

8 个月

Tim, thanks for sharing!

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In case of interest, the newly-launched?#FastTrackToMarket?initiative by EIT Food is the perfect opportunity for #agrifood startups and SMEs to accelerate their commercial success and enter new, or expand in existing markets faster. It provides fit-for-purpose funding for startups and SMEs whose products or services contribute to one of three EIT Foods missions: ?? Healthier lives through food ?? A net zero food system ???? Reducing risk for a fair and resilient #FoodSystem If you have a high-potential business case, want to bring your product/service to a new or existing market, and participate in the world’s largest food innovation community, you can find more information and apply here: https://tinyurl.com/ybunhd64

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Gary Graham

Product Category Manager NA a Agricultural Tires and Tracks

1 年

Great article thank you

David Postill

SVP, AGI Digital | Global Marketing | Senior Executive Specializing in Strategic Growth, Operational Excellence, and Customer-Centric Leadership | Change & Technology Leader

1 年

Love this, thanks so much for sharing. Marketing in agriculture is totally separate from marketing anywhere else. It's always helpful to see the most up-to-date information.

Scott Marshall

A digital sales & marketing expert dedicated to crafting impactful campaigns and leading teams to success. Let’s transform strategies into results!

1 年

Hey I know that guy....he's famous

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