Unlocking Creativity #4: Using AI for Creative Processes
Mustafa ?etin
Helping Creative Production of Games | 10+ years of experience | 15 Hit Games | UA & Creative Strategy | Creative Consultant
New week, new article... Here we go..
So grab your coffee and read carefully..?
This article concerns not only Creative Artists but also the Art Team.
Last week, I received a lot of questions, mostly related to AI..
In this article, I will briefly talk about the tools that are useful for the artists.
Also, Matej has previously shared detailed article on this topic, which I recommend you read and follow Matej's blog , I also follow him and he sharing a lot of insights regarding the industry. And if you want consultancy on UA side, you can contact him.
Also, you can reach my articles on Substack
I see many companies effectively using AI tools in their creatives. In this article, I will talk about all the tools I used..
So, let’s dive in...
Firstly, 2023 was entirely the year of AI.. However, for 3D things were missing.. And I think that in 2024 we will see more successful tools regarding the producing 3D objects & animation etc..
1- TEXT TO IMAGE
Last week, I given a tip regarding the ASO side.. I say again.. Don't waste the Art team's time with icon tests..
And wanna add that.. You can also produce; game UIs, level designs etc...
For this, my definite recommendation is Stable Diffusion.
Civit AI has lots of LORA models.. You can download any of them that will be useful for you.. This way, you can easily produce assets for your game..
But if you don't want to deal with stable diffusion, of course, there are some alternatives.
The ones I use;
领英推荐
TIP
You can make any 2D image into a 3D environment using ZoeDept.
2- TEXT TO SPEECH
I believe everyone has tried at least once.. There are a lot of tools that create VoiceOvers by cloning the voices of celebrities.. This topic is really deep and there's a high chance of running into copyright issues in the future!
But my advice is to that, at least one creative should be tested with voiceover and captions. In the other way, yes, you should definitely produce TTCC style creatives.
The ones I use:
3- PHOTO TO VIDEO
You can also create UGC-related creatives by creating AI avatars through D-ID and HeyGen.
The ones I use;
4- TEXT TO VIDEO
This is still a topic I'm working on and writing a thesis for myself. I'm trying out many tools and will only share the tools that have my approval here.
Runway and Pika Labs have really well-known in the industry for the past 6 months. Especially you can produce attention-grabbing hooks via those tools. I would definitely recommend to trying them.
The ones I use;
If you find it useful, don't forget to share my article with your friends in the industry.
See you next week!