Unlocking Career Growth Through Your Personal Value Proposition (PVP)
Leila Singh
Helping tech industry professionals lead with confidence, drive promotions & build strategic relationships by elevating their leadership impact, visibility & influence through self-awareness, EQ & effective communication
Greetings and welcome to my Newsletter: Leadership in Tech - Your Competitive Advantage! – Here to Support Your Leadership Journey.
I'm thrilled to introduce you to this weekly newsletter, tailored exclusively for high-achieving, ambitious, and driven professionals like yourself - who are actively pursuing leadership positions, aiming for that next promotion, striving for peak performance, and seeking to cultivate an unmistakable personal brand that sets you apart.
In this issue -
?Featured Article: Unlocking Career Growth Through Your Personal Value Proposition (PVP)
?mi-brand Hub: "You are unique; it is this that distinguishes your personal brand"
?Featured Podcast: Milena Kirandjiska - On delivering a first-class Customer Experience, the Law of Reciprocity & the impact of showing up authentically!
?Client Success Story: "...Leila's coaching skills are second to none, and I found all of the advice I received to be relevant to the current job market and specific to me."
?Ways to Work With Me
?Further Resources to Support Your Career Growth Journey
?Take a sneak peek into our upcoming newsletter content.
Unlocking Career Growth Through Your Personal Value Proposition (PVP)
In today’s competitive landscape, simply doing your job well isn’t enough to stand out. If you are wanting to get ahead, it is essential to actively demonstrate your value to secure promotions, influence others, and grow your career.
This is where creating and articulating a Personal Value Proposition (PVP) becomes essential.
Let’s dive into the importance of crafting your PVP, the impact it can have on your career, and how to get started with practical strategies to help you succeed.
??What is a Personal Value Proposition (PVP)?
At its core, a Personal Value Proposition is a clear, concise statement that highlights your unique combination of skills, experience, strengths, and talents—those attributes that deliver value to your organisation. Your PVP is the foundation of how others perceive your professional brand, and it influences their understanding of the impact you bring to your team, organisation, and even industry.
It’s not just about the technical skills you bring to the table but the way you contribute and how that sets you apart from others. Your PVP helps stakeholders—whether they are colleagues, leaders, clients, or potential employers—understand why you’re different, how you create results, and why you’re indispensable to the organisation’s success.
??Why is Having a PVP Critical for Your Career?
??Enhanced Visibility
A well-articulated PVP makes your strengths known and positions you as a go-to person in your field. When your unique contributions are clear, you become top of mind for high-visibility projects, leadership roles, and promotions. In today’s fast-paced work environment, it’s essential to make sure your skills and accomplishments are not only seen but also understood by the right people.
??Standing Out in a Competitive Environment
The competition is fierce, especially within tech organisations. By clearly communicating how you contribute to business outcomes, your PVP helps you stand out from the crowd. It highlights not just what you do, but how you do it in a way that is uniquely beneficial to your organisation.
??Clarity for Decision-Makers
Your PVP creates clarity for decision-makers—those in charge of promotions, succession planning, or salary reviews. It simplifies their understanding of the value you bring and can make decisions easier when it comes to choosing you for the next big opportunity.
??Increased Influence and Reputation
Whether internally or externally, your PVP boosts your influence by aligning your skills and strengths with the needs of your organisation. This can elevate your reputation, helping you build stronger networks and open doors to future opportunities, both within your company and across your industry.
??The Risks of Not Having a Clear PVP
?Without a defined PVP, you run the risk of missed opportunities. Promotions, project assignments, or salary reviews are all moments where your ability to stand out is crucial. If you haven't clearly communicated your unique value, you may lose out to others who have positioned themselves more effectively.
?Another risk is that of perception. If you haven’t taken the time to define your PVP, others may do it for you—and that’s where misalignment with your goals can occur. People might underestimate your abilities or pigeonhole you into roles that don’t align with your career aspirations. Without your PVP, you lose control of your narrative.
?Finally, there’s the risk of career stagnation. Failing to articulate your value can lead to slower career progress, as you struggle to make a memorable impact. Your personal brand—the way people perceive you, the reputation you’ve built—won’t be as strong or influential without a clear PVP.
??Common Challenges in Creating Your PVP
??Self-Awareness
One of the biggest hurdles is a lack of self-awareness. Many professionals undervalue their strengths or struggle to pinpoint what makes them unique. Reflecting on your skills, experience, and talents can be difficult, especially when you’re caught up in the day-to-day demands of your job.
??Articulation
Even when you know what makes you valuable, it can be challenging to communicate it effectively. The ability to articulate your value in a way that resonates with others—whether in meetings, interviews, or casual conversations—requires practice and clarity.
??Being Too Busy
The fast pace of work often means reflection on your personal brand and PVP takes a back seat. It’s easy to prioritise immediate tasks over long-term career planning, but without a clear PVP, you miss out on positioning yourself for future growth.
??Five Strategies to Develop Your PVP
If you’re ready to start creating your PVP and positioning yourself for greater visibility and career advancement, here are five strategies to help you get started:
??Self-Reflection
Begin by listing your key strengths, talents, and unique skills. This can be a deep dive into your experiences—both recent and over the years. Reflect on feedback from past reviews or conversations with managers. What positive comments or patterns do you notice? This kind of feedback can help you identify blind spots and recognise strengths that you might otherwise overlook.
Think about the times when you’ve really shined in your role. What did you bring to the table? How did you approach problems or deliver results differently from others? These insights are the foundation of your PVP.
??Align with Business Needs
It’s not enough to just know your strengths—you also need to understand how they align with the needs of your business or industry. What challenges does your organisation face, and how can your strengths solve those problems? When your PVP aligns with organisational goals, you become a more strategic and indispensable asset to the team.
??Clarify Your Story
Once you’ve identified your strengths and how they align with business needs, it’s time to craft your narrative. Your PVP should communicate not just your technical skills, but also the way you think, the way you approach challenges, and how you deliver results. This is your chance to show what makes you unique.
Make sure your story aligns with both the vision of your organisation and your career trajectory. As you grow, so should your PVP—constantly evolving to reflect new experiences and achievements.
??Practice Sharing
Once you’ve developed your PVP, practice sharing it. Use meetings, presentations, and even casual networking conversations to communicate your PVP. When others start associating you with the value you bring, your professional brand becomes stronger. It’s not just about saying it—it’s about consistently showing it in your work and interactions.
??Seek Feedback Regularly
A good PVP isn’t static. Continually seek feedback on how others perceive your contributions, and adjust your PVP as needed. As your career progresses, new strengths, skills, and experiences will emerge. Incorporate these into your PVP to ensure it remains relevant, both to your organisation and your career aspirations.
??Your Personal Value Proposition is Your Career Differentiator
If you are ambitious, driven, and looking to step into leadership or advance your career, developing and articulating your Personal Value Proposition is crucial. It helps you stand out, enhances your influence, and unlocks opportunities that align with your career goals.
Take 10 minutes today to begin drafting your PVP. Start by reflecting on your strengths, seeking feedback from trusted colleagues or mentors, and aligning your narrative with the needs of your organisation. It’s an ongoing process—one that will evolve as you continue to grow in your career.
Remember, it’s not just about the value you bring today, but also about how you’ll continue to deliver results and lead in the future. Share your PVP with those around you, and let them experience first-hand what makes you a valuable leader in your field.
"You are unique; it is this that distinguishes your personal brand"
We are all unique in our own way. And yet often times we try so hard to 'fit in' and be like everyone else.
Take the time to acknowledge and embrace your uniqueness, be proud of what makes you you - you are one of a kind.
What makes you unique?
?Your Personality
?Your Attitude
?Your Experiences
?Your Passion
领英推荐
?Your Habits
?Your Creativity
?Your Perspective
?Your Goals
?Your Interests
When you show up authentically and consistently in your uniqueness, you not only stand out but also build a personal brand that resonates with others.
What makes you unique? Let’s celebrate the qualities that make each of us one of a kind.
And if you are seeking a new role, perhaps your job is at risk, or you are simply feeling stuck in your career, not knowing how to move forward, then I invite you to check out my recent podcast episodes filled with incredible value, sharing strategies and ideas for your career planning and growth journey, whilst taking a pro-active approach!
Link to my podcast -
Life Leadership with Leila Singh? - All things Coaching, Career and Personal Brand https://anchor.fm/leila-singh
Featured Guest Podcast: Milena Kirandjiska - On delivering a first-class Customer Experience, the Law of Reciprocity & the impact of showing up authentically!
In this episode of the Life Leadership podcast, Milena shares with us –
Client Success Story:
"Leila helped to bring clarity and focus to my new mission and helped me to outline a series of steps that pushed me closer to my goals...I found all of the advice I received to be relevant to the current job market and specific to me."
-- D.L. - Project Scientist
????Are you feeling stuck in your life or career?
????♀?In many cases we do not know what to do differently, and need support, guidance and someone on the outside looking in, who can challenge us, and offer new perspectives.
??Or we know what to do, yet we simply don’t do it, (often through lack of accountability)
??Maybe its because of a lack of motivation,
?Or time,
??Or priority,
??Or resources.
Think health and fitness - we generally know which foods are healthy and that physical activity is important,
Yet why are obesity rates so high, and why do so many struggle to do what they know is the ‘right’ thing?
We pay for gym subscriptions and start exercising….and then the enthusiasm withers...often within a matter of weeks or even days.
We start a diet...dare I ask how long we stick to it, or how quickly we put the weight back on!
Or we invest in a Personal Trainer, and we get clarity, a clear focused roadmap, accountability, and the best thing - results - faster than we would have done otherwise!!
??So why hire a coach?
??If your desire to elevate your life, experience personal growth, and advance your career, is strong enough
?Then you will prioritise it, find time and resources, to commit to working on yourself, and your pursuit of that success and fulfilment which currently eludes you.
??And if your desire, or your why, is not strong enough, that is ok too.
??Most people wait until the situation is unbearable, painful, desperate, to take action.
??Those that invest in themselves, reap incredible rewards, much of which goes beyond their expectations - The impact can be life-changing - And often is??????
??Ask me how I know…
??If you have a strong desire, drive & determination, to be showing up as your best self, in work and in life, DM me and let’s explore how I can support you on your journey!
How can you work with me?
The Leadership Launchpad has had a makeover...
What is The Leadership Launchpad?
●????? An Exclusive online and App-based Vault of self-paced training, allowing you to decide when and where you train, whilst giving you a competitive advantage over others in your industry, including Workbooks and downloadable practice sheets.
●????? Live Online Sessions with Q&A, focusing on what you need most to advance (All calls are recorded and available for replay).
●????? A Private Online Community, so you can network with like-minded individuals all on a similar journey to success. Knowing that you’re the sum total of those you surround yourself with, having my support and the support of our community can literally take you to the next level 10x faster. Our community provides built-in accountability, encouragement, and support.
Click here to learn more - https://www.leilasingh.com/launchpad - Only ￡97/per month!
Fast-Track with the Career Accelerator:
A 90-Day 1:1 Coaching Program focused on moving you forward when it comes to your career plans, goals & priorities, through coaching, mentoring & tailored assignments - Investment from ￡2,500.
Enroll in the Elevate 1:1 Coaching Program for 6 or 12 months:
Here I will be by your side supporting you on your Career Growth & Development journey – to become Leadership ready, secure your next promotion, and develop a stand-out reputation in the workplace. Book a call with me to evaluate whether this is a good fit for us.
Invitation: Want my help with progressing your career to Promotion or into Leadership?
Book a free 30-minute “Career Growth Game Plan” Call with me –
Where we will:
1.Evaluate where you are at now and where you want to be
2.Explore your next steps and career vision
3.Identify the areas for development & Develop a Quick Action Plan
And if you’d like my help to implement the plan, we can talk about that at the end of the call. I look forward to meeting you!
Or email me at: [email protected]
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And here are FURTHER RESOURCES you can access -
-- which introduces you to the six pillars it is critical for you to master when developing your personal brand, essential for your ongoing career success, and includes best practices that you can implement right away, as well as a Brand Assessment to score where you are right now!
- where you can watch over 50+ Podcast Video Interviews with Outstanding Leaders from the Tech Industry who share their career journey, overcoming adversity and challenges, learnings and insights and what is possible when it comes to your career – awe-inspiring!! As well as a library of my weekly LIVES since January 2021, Personal Branding 101 Series, and much much more!
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