Unlocking Business Growth: The Power of Promotional Products in the AEC Industry

Written by Linda Karinski Hansen , Ensign Engineering and Land Surveying | SMPS Utah Past President 2023–2024

In today’s fiercely competitive business landscape, companies are constantly seeking innovative ways to stand out and connect with their potential clients, existing clients, and staff. Amidst the digital marketing frenzy, promotional products, often called “swag,” encompass a wide range of branded physical items valued from high to low end and all engraved or stitched with your company’s logo or message, are still potent tools to assist with business growth.

Promotional products, coupled with strategic promotional activities, drive brand recognition, customer loyalty and ultimately business growth.? The importance of promotional products is:

Memorable Branding: Promotional products serve as a constant reminder of your brand. When a client wears a shirt or hat with your logo, they are carrying a piece of your business with them! This frequent exposure reinforces your brand in their memory, increasing the likelihood they will turn to you when the need arises.

Effective Marketing: Traditional advertising channels can get lost in the electronic world but promotional products make a tangible impact.

Customer Appreciation: Giving away “swag” is a gesture of appreciation towards your clients, potential clients, and employees.

Cost-Effective: Promotional products offer a cost-effective marketing strategy compared to other forms of advertising such as radio or print.? The relatively low cost per impression, coupled with the long-lasting impact of higher end items, makes a smart investment.

Versatility: Promotional products are incredibly versatile! They can be used as giveaways at events, incentives for employees or as part of loyalty programs.

Competitive Advantage: Many businesses have embraced digital marketing, but not all have capitalized on the benefits of promotional products and activities.? By incorporating these strategies, you can gain competitive edge in your industry, as these items add a personal touch that can set you apart.

If you haven’t already, consider incorporating promotional products and activities into your marketing arsenal – it may be the missing piece to take your business to new heights while creating a lasting impression!

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Linda Hansen works at Ensign Engineering and Land Surveying. She has been a part of the marketing and business development team there for the past 10 years. She has over 25 years in professional services in the AEC industry. She is SMPS Utah’s Past President. Linda strives to keep a happy playing field at work and at home!