Unlocking Business Growth with Leverage

When we talk about growing a business, there's a secret tool that's not used enough: leverage.

On today's Inside BS Show, Nicola Gelormino and I go into detail about applying leverage for business growth. You can listen to the show on the player below.

Here's why it's essential:

1. The Real Difference Between a Job and a Business:

Even if you're making a lot of money, if you always have to be there for the business to run, it's more like a job than a true business. A successful business can run and make money even if the owner is away. If your business loses money when you're not there, you need to think about using more leverage.

2. Reaching More People:

To grow, it's better to talk to many people at once instead of just one person. Instead of just having one-on-one meetings, try to speak or lead groups. This way, more people know about you and what you offer.

3. Focus on Buyers:

It's essential to know who really wants to buy what you're selling. Spend more time with these people and less time with others who might just refer you. If you can find out where your potential customers are, you can go there and meet them.

4. Use What You've Got:

In today's world, content is a big deal. But always creating new content is hard. A trick is to reuse what you've already made. Turn a seminar into smaller social media posts, videos, or even podcasts.

5. Sales Growth Strategy :

Here are some ways to boost your sales using leverage:

- Referrals: Don't just wait for people to refer clients to you. Tell them how they can introduce you and make it easy for them.

- Try Before You Buy: Offer something small that showcases what you can do. It's like giving someone a taste before they decide to buy the whole meal.

- One Chance: Ask for just one opportunity to show what you can do. It can make a big difference.

6. Build Stronger Connections with Clients:

- Memberships: Offer different levels of what you provide. As clients want more, they can upgrade. It's like how some clubs offer basic and premium memberships. It helps clients feel closer to your business.

- Networking: When clients from different areas meet, they can work together and grow. As a business, you can help create these partnerships.

- Certification Programs: Offer courses that clients can take. As they learn and invest more time, they feel more connected to your business.

The Importance of Leverage:

In the end, businesses that want to grow should focus on:

1. Finding more customers.

2. Making more sales.

3. Building stronger relationships.

By doing these things, business owners can enjoy their work more and have more options in the future, like selling the business . The key is to use the power of leverage. If you do this, you'll find more success and make a bigger impact.