Unlocking Business Growth: Lead Generation Strategies for Ecommerce Ad Agencies

Introduction:

In today's competitive market, ecommerce businesses are constantly on the lookout for effective strategies to boost their online presence and drive sales. As an ecommerce ad agency, it is crucial to identify potential clients who can benefit from your services. In this article, we will explore a comprehensive lead list generation procedure tailored specifically for ecommerce ad agencies, with a focus on LinkedIn, Facebook, and website criteria. By following these guidelines, you can connect with promising leads and unlock new opportunities for business growth.

LinkedIn Lead List Generation Criteria:

To begin, let's outline the must-have criteria for generating leads on LinkedIn within the Singapore and Australia markets. These criteria include specific roles, industries, and locations that align with your target audience. Ensure your search parameters match the following:

Location: Singapore, Australia

Roles: CEO, COO, Founder, Co-Founder, Ecommerce Manager, Ecommerce Director, Brand Manager

Industries: Retail, Beauty, Skincare, Fashion Apparel, Fashion Accessories, Electronics, Home & Living, Gifting, Sports Apparel

Facebook Lead List Generation Criteria:

Facebook is a powerful platform for reaching potential clients. When conducting lead generation on Facebook, consider the following must-have criteria:

Facebook Ads Library: Filter to "All" Countries, Ad Category "All ads." Target businesses that have more than 10 active ads running. This indicates their active involvement in advertising campaigns and suggests they may be open to exploring new opportunities.

Website Lead List Generation Criteria:

Next, let's focus on generating leads through website analysis. For this step, you will need to evaluate the presence of an active ecommerce website and determine the platform on which it is built. Follow these guidelines:

Website: Ensure the brand has an active ecommerce website (e.g., brand.com).

Builtwith: Perform a search on Builtwith.com to identify the website's ecommerce platform. Consider the following platforms:

Shopify: If the site is built on Shopify, proceed with Message A (mentioned below).

Others (Magento, Easystore, WooCommerce, Wix, WordPress): If the site is built on any other platform, proceed with Message B (mentioned below).

Message A - For Shopify Users:

After connecting with a brand that uses Shopify as their ecommerce platform, you can reach out to them using the following message:

"Hi [Name], thank you for accepting my request. I noticed your work at [business name & website link]. I'd like to connect and learn more.

I recently visited your website, and a few aspects caught my attention. As an experienced team of Shopify store developers since 2021, we have successfully built a range of conversion-optimized Shopify stores. In fact, we are proud to be certified Shopify Plus Partners!

I believe we can collaborate to enhance the browsing experience for your customers and drive higher conversions. I'd love to discuss how our expertise can benefit your business. Do you have some time to connect?"

Message B - For Users of Other Ecommerce Platforms:

When connecting with a brand that utilizes platforms such as Magento, Easystore, WooCommerce, Wix, or WordPress, you can use the following message:

"Hi [Name], thank you for accepting my request. I noticed your ads for the [ads campaign name] campaign and thought of connecting with you on LinkedIn.

After reviewing your campaigns, I've identified a few areas where we can potentially improve ad performance. Since 2021, I have been working with a team of experienced performance marketers dedicated to optimizing ecommerce sales through ad performance. As a certified Meta Business Partner, we understand the nuances of these platforms and can help drive better results for your campaigns.

I would love to discuss how our expertise can contribute to the growth of your