+++Unlocking B2B Creativity

At our recent workshop, we spoke to several B2B marketing leaders and exchanged ideas.? Here are 5 Key Takeaways from the Event:?

1. B2B Teams Continue to Seek Ways to Be More Creative:?Our conversations at the workshop reaffirmed the importance of creativity in B2B marketing. The best way to achieve this is by starting small and learning from your efforts. Over time, this can lead to big creative breakthroughs.?
2. Inspiring Their Teams and Agencies:?Inspiration fuels innovation. It's crucial for B2B leaders to inspire their teams and agency partners to think outside the box and drive exceptional results.?
3. Pushing Back on Social Media Posts That Don't Deliver Business Goals:?Quality over Quantity! Don't be afraid to challenge content that doesn't align with your business objectives. Every post should contribute to your goals.?
4. Going Beyond Quantitative Reporting vs. Qualitative Reporting:?Metrics matter, but don't forget the qualitative side of social media. Dive deeper into understanding the impact and sentiment of your content to refine your strategy.?
5. B2C Can Get Much More Attention:?While B2B often takes the spotlight, B2C strategies have valuable lessons to offer. Don't overlook the potential for crossover insights that can amplify your B2B efforts.?

Reserve a spot for yourself at our upcoming workshop.

++ NUMBERS THAT MATTER

62% customers are more likely to be loyal to brands that engage with them on social media.

(Source:?2022 State of B2B Digital Marketing Report)

+WHAT WE WORKED ON THIS MONTH

In today’s digital age, a brand’s online presence plays a pivotal role in its success. Social media platforms have become powerful tools for building brand awareness, connecting with customers, and driving business growth. While companies invest heavily in their social media marketing efforts, they often overlook one of their most valuable assets: their employees.? Empowering your employees to become brand advocates on social media can be a game-changer for your organisation. When employees share their genuine enthusiasm for your brand, they can reach a broader audience, establish credibility, and strengthen your brand’s reputation. In our latest blog post, we explore the benefits of employee brand advocacy and provide practical steps for implementing an effective program.

Read more here

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