Unlocking 3 Essentials for Building a Powerful Brand

A brand is a strong indicator of a company’s health and trajectory. A strong brand can measure the trust your customers have in your product and services.?

Communicating your mission and values in a competitive market is easier when your brand is clearly outlined. With a firm brand, you can set yourself apart from your competitors, so make sure yours stands out the most.

Big Red Jelly’s expert team came together to share the 3 essentials for building a powerful brand. With Big Red Jelly’s unique and effective brand proven process, we make growing your business as easy as one, two, three. By applying the following steps to your brand they will take it to that next level.?

#1 - Have a Brand Logo and Voice

Your brand needs to encapsulate who you are as a company. A compelling logo and clear voice will build a clear visual identity that resonates with your audience.?

How should you craft your logo? The answer to that question depends on what you want to represent. Your logo positions your brand visually in the market. To build a strong logo, strategize on what you want customers to think when they see it. Consider how the colors and iconography you use combine in the mind of the consumer.

Your voice is how you communicate to your stakeholders. Your voice should inspire trust in your audience as clearly as possible. If it has been 5-7 years consider this your time to think about rebranding. You do not want customers to be confused by your brand messaging, and you want to ensure that your current brand is representing your current company. You also need engaged customers who act on what you share.?

To align your logo and voice, create a strong brand style guide. Your style guide can include brand colors, images, and typography that unify your company’s look and feel. Big Red Jelly is a master at crafting compelling style guides. Internal harmony on the brand’s identity ensures that everyone in your company is on the same page and no miscommunications occur.

#2 - Design a Strong Website

Having a strong website is essential to getting your target audience to interact with your brand. A website that is easy to use, and is functional will attract a larger number of visitors and potential customers. Accessibility is essential to getting your website to increase conversion rates from a wider audience.

Softwares similar to WordPress and Wix are affordable web design platforms that are user-friendly and create engaging sites. If you want an outlet to sell your products, Shopify and Woocommerce integrate well on both web development platforms.?

Once you have your website the next step is SEO or Search Engine Optimization. This is important for your website to be found through organic Google searches. SEO determines how high you appear on Google search results; the higher you rank, the more likely a person will click on your link.

#3 - Attract Talent

Once your logo is done, and your website is complete you need to put into action your mission and core values. In this day and age consumers are very interested in what motivates your business or what inspires your workers each and every day.?

Ensure that every member of your company understands and embodies both your core values and lives your mission statement; this will boost employee morale and productivity. Also it will attract customers who value supporting a business with a strong brand and contented employees.?

Let's Grow Your Brand Together!

By strengthening your logo and voice, creating a stylish website, and sticking to core values and missions, your company will have greater brand visibility and you will be able to develop a community of loyal customers for the longevity of your brand journey. For more tips on how to grow your brand visit https://bigredjelly.com/blog/ or contact us to continue your journey of achieving your brand goals.