Unlocking 2025: Five predictions for Dell partner success

As technology continues to evolve at a breakneck pace, 2025 is shaping up to deliver tremendous opportunities for our partners to grow, differentiate and deliver incredible value to customers.?

?Jeff Clarke, Vice Chairman and COO of Dell Technologies, recently shared his predictions for the tech landscape in 2025, while John Roese, Dell's global CTO, provided his take on our AI-driven future. Eric Arcese, Vice President of Global Partner Marketing at Dell, complemented these predictions with insights on how Dell partners can capitalize on these emerging opportunities and deliver innovative solutions to their customers.

Here’s your roadmap for moving from prediction to reality.

?1.??? Turn AI potential into meaningful ROI for enterprises

AI is gaining traction, but most businesses are still in the early stages of adoption. This is where you can step in as a trusted advisor. With solutions like the Dell AI Factory, you can help your customers move from experimenting with AI to achieving real outcomes and measurable results.?

Your opportunity:?

• Leverage the Dell AI Factory and guide customers through scalable AI projects that deliver ROI.?

• Dell Validated Designs for AI saves you the time and effort spent in selecting, testing, and optimizing, leading to faster implementation times for your customers.?

• Offer services like deployment, training and ongoing support to build stronger relationships and augment your own capabilities with Dell Services to deliver the best possible outcome for your customers.?

Explore Dell AI Factory [Log in required] and watch Exploring 2025 Tech Trends and Partner Growth Opportunities to hear how you can leverage the AI driven trends.

?2. Drive modernization and innovation with AI PCs

??The rise of PCs with neural processing units (NPUs) marks the next big hardware refresh cycle. These devices enable AI workloads to run locally, making them faster, more secure, and more cost-efficient. As AI adoption grows, many PCs are overdue for replacement, and with Windows 10 end of support in October this creates a prime opportunity for partners to drive modernization and improve productivity across their customers’ organizations.?

?Your opportunity:?

• Capitalize on the upcoming PC refresh cycle by helping customers replace aging systems and prepare for future innovations, including seamless upgrades to AI capabilities.?

• Leverage Dell Asset Recovery Services to securely and responsibly retire legacy IT assets.?

• Position AI-enabled PCs as a game-changer for greater end-user creativity and productivity.?

• Expand your offerings by bundling Dell’s new AI PC portfolio, such as the Dell, Dell Pro and Dell Pro Max, with peripherals, training, services, and support to enhance the user experience and maximize efficiency.?

Explore AI PCs by visiting our updated eguide

?3. Modernize the data center: Distributed Data Architecture

Modern workloads need storage solutions that are scalable, high-performing, resilient, and secure. Dell’s PowerStore, PowerFlex, and PowerMax offer these features, providing great value to businesses of all sizes.

Your opportunity:?

• Take advantage of Dell’s Partner First Strategy for Storage, which makes 99% of our customers and prospective customers ‘Partner First’ for storage, delivering even further profitability when you grow and win new business with us.?
• Highlight Dell’s innovative storage infrastructure as the backbone for scalable, modern workload transformation.?

• Increase services opportunities such as data management, workload optimization, and security to drive recurring revenue and deepen customer relationships.?

• Help customers navigate distributed architectures by integrating infrastructure across on-prem, edge, and cloud environments for seamless workload transformation.?

Check out the "Top Reasons" why customers choose PowerStore, PowerFlex and PowerMax

?4. Integrate AI-Driven applications at scale

?AI success starts with AI-ready storage. We recently updated PowerScale, our unstructured data platform, to ensure fast, efficient access to data and help businesses unlock the full potential of AI.?

?Your opportunity:?

• Play a critical role in aligning data strategies with workloads to ensure seamless integration and scalability for AI-driven applications.?

• Help your customers adopt and scale AI-driven applications specific to their industries.?

• Provide ongoing optimization and support services to ensure customers get the most out of their investments — and keep coming back to you.?

?Explore Dell PowerScale

?5. Building trust through responsible AI

?AI adoption is growing, but businesses face increasing scrutiny around compliance, and security. Our solutions — including Dell’s PowerProtect portfolio, Dell PowerEdge Cyber Resilient Platform and?AI frameworks — provide tools to deploy AI responsibly and securely.?

Your opportunity:?

• Highlight Dell’s cyber-resilient platforms with features like silicon root of trust and secure recovery to protect AI workloads.?

• Position PowerProtect solutions as essential for AI compliance, ensuring data integrity and threat protection.?

With Dell you can help customers lower their energy consumption, IT carbon footprint and emissions - and responsibly manage their IT environment to minimize waste.?

Explore The Importance of Data Protection and Cyber Resiliency for AI Workloads.

?Why these predictions matter

This year will present incredible opportunities for our partners. By aligning your business with the solutions your customers will rely on, you can open new revenue streams, strengthen customer relationships and help them confidently navigate the AI-driven future.?

Which of these predictions do you see shaping your customers' priorities? How are you preparing to address these opportunities? Let’s start the conversation in the comments below — we’d love to hear your thoughts and ideas!?