Unlock Your Sales Superpower: Actionable Strategies to Grow Your Business

I recently hosted a live Q&A session to answer my crew of business mejores amigas their most pressing sales questions after completing the 3-day sales mastermind series. As a business growth and sales coach for entrepreneurial mujeres, I shared my best strategies for optimizing everything from crafting irresistible offers to pricing.

Here are some top takeaways from the insightful audience questions:

The Ideal Sales Process Combines High Touch and High Tech

When asked about common mistakes with sales automation, I explained that it’s not about implementing tech too early - it’s prioritizing the right solutions. Document your sales process first to identify repetitive tasks that technology can optimize. Outline your workflow to see where personal customization is needed (e.g. creating a meeting agenda) versus automation efficiency (e.g. just changing the client's name on an email).

The goal is to combine high touch and high tech seamlessly. Technology should facilitate, not replace, human connection. As your company grows, you transition from individual contributor to CEO focused on the vision and values.

Psychographics, Value Ladders, and Funnels Work in Harmony

One participant asked which sales activity entrepreneurs should focus on first when starting out. I emphasized the importance of understanding your ideal client deeply through psychographic research to tailor your process.

Client psychographics refers to the psychological attributes, behaviors, attitudes, beliefs, and lifestyles that influence consumer purchasing decisions. Psychographics go beyond simple demographics like age, gender, and location to uncover why ideal clients make certain choices.

Next, map your value ladder to articulate the transformation clients experience in tiered offerings. This exercise will help you design your sales funnel to nurture prospects through each stage. When your brand voice, marketing, and sales align, you create an effortless client journey.

KPIs Should Align with Your Mission and Values, Not Just Sales

When discussing key sales metrics, I urged entrepreneurs to develop indicators tied to their purpose and expertise. Rather than generic volume and revenue goals, create KPIs that measure community impact , customer satisfaction, and other transformational objectives.

If flexibility is a core value, track cancellation and rescheduling policies. If collaboration over competition is key, calculate partner referrals. This focuses sales activities on your zone of genius, and let's be honest, what we truly care about.

Discovery Calls Build Rapport and Uncover Needs

Regarding best practices for discovery calls, I outlined the 3 key elements: determining fit, uncovering underlying needs, and co-creating a plan of action . Discovery calls should feel like natural conversations, with you guiding prospects to solutions tailored to their desires.

Ask open-ended questions, actively listen, and position your offerings as the logical next step. The human connection forms a foundation for sales success.

Automating with Purpose Fuels Growth

Technology enables exponential business growth. However, thoughtfully chosen solutions based on your values, strengths, and goals prevent overcomplicating. This is my monthly PSA of "deja de crear una cuenta with every software Instagram shows you en el feed". Document processes to identify repetitive tasks for automation. Start small with high-impact areas like an email sequence after someone downloads your lead magnet.

Assess whether automation improves efficiency without sacrificing quality. Refine over time, maintaining the personal touch that attracts your ideal clients.

The Q&A discussion underscored that sales require strategy and soul. With clear processes, seamless tech, and genuine human connections, you can unlock your sales superpowers to make a difference through your business.

Take a closer look at where you stand in your business journey with the Unstoppable Growth Quiz and pinpoint your priorities for the coming months, the next year, and beyond.