Unlock Your Potential with the Right Strategy
Evan Carmichael
Helping entrepreneurs #Believe in themselves more and thought leaders get their message out to the world | 3.5 million YouTube subscribers | Forbes 40 Social Marketers | Inc.100 Leadership Speakers | Author
Unlocking your potential on platforms like YouTube requires more than just creating content. It's about understanding your audience, leveraging the platform's features, and continuously adapting your strategy. Dive deep into analytics, prioritize watch time, and always be ready to transform challenges into growth opportunities.
Dive into Your Audience's Interests
Understanding your audience is the cornerstone of any successful content strategy. Think about it. You wouldn't serve a vegetarian steak dinner, right? Similarly, you wouldn't want to serve your audience content that doesn't resonate with their interests.
Now, you might be wondering, "How do I get to know my audience better?" The answer lies in your analytics. Dive deep into those numbers and patterns. See what other channels or videos your audience is watching. This isn't about mimicking or copying someone else's content. No, it's about understanding the underlying interests and preferences of your viewers.
For instance, if you find that a significant portion of your audience also watches videos about entrepreneurship, it might be a good idea to incorporate some entrepreneurial tips or stories into your content. It's all about blending what you offer with what they love. And remember, it's not just about the topics they're interested in, but also the style, tone, and presentation they prefer. Tailor your content to serve them better, and you'll see a marked increase in engagement and loyalty.
Maximize Your Content's Reach
Being the new kid on the block doesn't mean you can't make waves. Remember when you were new to a school or a job? It was all about finding your tribe, the people who shared your interests and values. The same principle applies to platforms like YouTube.
Start by targeting the right audience. Look for channels or videos that align with your content. But here's the kicker: don't just be a passive observer. Engage with these channels. Comment, collaborate, and create. By doing so, you're not just increasing your visibility but also providing additional value in your unique way.
And don't be disheartened if you don't see immediate results. Building a presence and reputation takes time. But with consistent effort, strategic collaborations, and a keen understanding of your audience, you'll soon see your reach expanding exponentially.
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Prioritize Watch Time Over Comments
Let's get real for a moment. We all love seeing those comments roll in. It's validation that our content is resonating. But here's a little secret: when it comes to YouTube's algorithm, watch time is king.
Imagine you're telling a story. If people listen to you intently from start to finish, it means your story is captivating. Similarly, if viewers are watching your videos till the end, it signals to YouTube that your content is worth watching. And guess what? YouTube loves promoting content that keeps viewers on its platform longer.
So, while comments, likes, and shares are great for community building, focus on creating content that keeps viewers hooked till the very end. Craft compelling narratives, use engaging visuals, and always, always prioritize value. The longer they stay, the higher the chances of your video being recommended to others.
Leverage End Cards Effectively
Picture this: you've just finished watching a gripping movie, and you're left wanting more. That's the feeling you want to evoke in your viewers at the end of your videos. Your video's end is a golden opportunity to guide viewers on their next journey.
End cards are your best friends here. Instead of pushing viewers off-platform or to an external site, guide them to another one of your videos. Think of it as an "If you loved this, you'll definitely love this!" strategy. This not only increases your channel's overall watch time but also strengthens the viewer's connection with your content.
Remember, on platforms like YouTube, the journey doesn't end when a video does. It's a continuous loop of discovery, and with the right end cards, you can ensure that the loop revolves around your content.
By understanding your audience, leveraging platform features, and continuously adapting your strategy, you can unlock unparalleled growth and engagement on platforms like YouTube. Dive deep, engage authentically, and always be ready to evolve. After all, in the ever-changing world of content, adaptability is the key to long-term success.