Unlock Your Online Success: Our Proven Strategies

At Wellness Marketing, we’ve found a formula that consistently brings in leads, brilliant engagement, and a growing follower base. But let’s be real—it took us a lot of time and countless trials and errors to get here.

Here’s the scoop on what works for us and how you can apply it to your business.

Consistency is Key

Posting Frequency: We post QUALITY CONTENT 5 times a week. This keeps our audience engaged without overwhelming them.

Content Rotation: We rotate what we’re selling monthly. This keeps our offerings fresh and relevant.

Show Your Human Side!

Facetime: Always show your face and get in front of the camera. People connect with people, not logos.

Selling Posts: We post only one ‘selling’ post per week. These don’t always perform well in terms of engagement, but they consistently generate leads.

Create Engaging Content

Controversial & Relatable Posts: We post at least one controversial and relatable post per week. These posts are designed to spark conversation and perform exceptionally well in terms of engagement.

TikTok & Instagram Synergy: We post to TikTok daily and link back to our Instagram once or twice per week. This slight cross-promotion helps grow both platforms.

Short-Form Content (B-roll): Create videos that loop while people read the text. This increases watch time and keeps viewers engaged longer.

Stand Out

Unique Selling Points: Focus on what sets you apart. Highlight your team, your office space, and the incredible results you achieve for your clients. Position yourself as the best in the industry.

Optimise Engagement

Call to Actions (CTAs): Add CTAs in the comments to encourage interaction and engagement.

Content Mix: We post 80% reels and 20% carousels. Reels are currently favoured by the Instagram algorithm and offer greater reach, while carousels are great for delivering detailed content.

Wrap-Up

And that’s all the secrets we’re sharing today! ?? We hope this helps you navigate the online landscape more effectively. Let us know if this article helped ??

By implementing these strategies, you can create a more engaging and successful brand. Remember, it’s all about consistency, authenticity, and knowing what resonates with your audience. Happy marketing!

Yours in Wellness,

Lisa Flanagan

Managing Director

Wellness Marketing