Unlock Your Hidden Potential: How to Stop Dreaming and Start Doing

Hi there,

If there’s one thing I’ve learned from the hundreds of Founders I’ve coached and companies I’ve scaled, it’s that most folks are more capable than they think they are; the big determinant of success isn’t about capability, but rather the willingness to take action and DO versus dream. Cue the collective groans of every entrepreneur who has ever witnessed a brilliant idea wither away (or get snapped up by a competitor) due to lack of execution. Whether launching a new product or service you’ve been ideating on for years, entering new high-growth markets, or pulling the trigger on a company exit, too many times when opportunity comes knocking, we fail to answer the call.

So, what separates those who DO from those who DON’T? Whether you’re having issues committing to a geographic expansion, neglecting uncomfortable tasks (like sales and marketing), or procrastinating on defining an exit strategy that may still be years away, this month’s Scaled is dedicated to showing you how to reframe what may be holding you back.

First, high-performing individuals often set big, audacious goals, but as humans, we naturally default to the activities with which we’re most comfortable…meaning most of those big goals end up by the wayside. The key to any sustained behavioral change is to think micro NOT macro. James Clear, the author of Atomic Habits, evangelizes the benefits of micro-changes that become more and more impactful over time until they yield remarkable results. If you’ve ever struggled with getting started on a goal (like regularly posting on LinkedIn or dedicating time each week to sales activities), this blog is for you!

Next, I’ve watched more than my fair share of international firms waffle over whether to enter the US market…and then curse themselves when a competitor beats them to the punch. If you’re considering a US market launch in 2024, read our top 5 tips for a successful US market entry.

Lastly, I’ve witnessed too many Founders and executive teams move toward an exit without fully optimizing the business to maximize their valuation. Why? Many aren’t aware that the activities you invest in when growing a company are vastly different than when you’re preparing to sell. If you’re considering an exit in the not-too-distant future, our pre-M&A optimization playbook is for you!

Until next time, remember...you’re capable of much more than you think!

All the best!

Kristin Luck

ScaleHouse

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