Unlock Your Curiosity In Sports Partnerships

In The Sports Career Podcast, we dive deep into the world of sports partnerships with the remarkable Lesely Sitali, founder of In Her Corner and director of football and music partnerships at Expedia Group.?

Lesely's journey began in South Africa, where her love for sports was ignited. Growing up in a family of athletes, she was inspired by the Williams sisters, who broke barriers and showcased the power of representation in sports.

This early passion propelled her into a career focused on creating access and opportunity for others in the sports industry.

Throughout the episode, Lesely shares her insights on navigating the complexities of partnerships in sports and entertainment.

She emphasizes the need for marketers to be not just data-driven but data-informed, understanding that human behavior and emotions play a crucial role in decision-making. This perspective is vital for anyone looking to thrive in the competitive landscape of sports marketing.

"Don't be afraid to try something out. And if it doesn't work out, don't make it feel as if the whole world has ended. Take it as a learning experience, a teaching experience, and see how it can then inform how you do something better." Liseli Sitali

Lesely also discusses her experience working on high-profile events like female headline boxing matches, showcasing how she successfully merged marketing strategies with a passion for promoting women's sports. Her approach to partnerships is rooted in authenticity and collaboration, ensuring that all parties involved benefit from the relationship.

One of the key takeaways from this episode is the importance of continuous learning and staying curious. Lesely encourages listeners to embrace failures as learning opportunities, reminding us that growth often comes from stepping outside our comfort zones. Her story is a testament to the power of resilience and the impact of mentorship in the sports industry.