Unlock Your Business’s Potential: Top 10 Tips to Optimise Your Google Business Profile

In today’s ever-evolving world of Google, it’s crucial to stay up to date with the latest trends to remain ahead of the competition. Google Business Profile (formally Google My Business) is an excellent tool that enables potential customers to discover and locate your business.?

According to Google, businesses with a complete Google Business Profile are twice as likely to be considered reputable by customers.

At ADME, we understand the importance of having a well-optimised Google Business Profile. That's why we're excited to share our top 10 recommended steps for taking your profile to the next level. With these tips, your profile will be ranking high on Google in no time. So let's dive in and explore the ways to optimise your profile to its fullest potential:

1. Complete every section of your Google Business Profile account: Make sure to fill out every field in your Google Business Profile, including your business hours, website, and address.

2. Be meticulous with contact information: Ensure that your phone number, email, and address are accurate and up-to-date.

3. Select primary and secondary categories: Choose the most relevant categories that match your business’s services and products.

4. Mark off applicable attributes: Select the relevant attributes for your business, such as "free Wi-Fi" or "wheelchair accessible."

5. Write a complete "from the business" description: Write a detailed description of your business that highlights your services, products, and unique selling proposition.

6. Publish Google posts weekly: Share regular posts about promotions, events, or any updates about your business.

7. Upload new photos weekly: Share high-quality photos of your business and products that highlight your unique offerings and services.

8. Collect and respond to reviews: Respond to both positive and negative reviews to show customers that you care about their feedback.

9. Add your products and/or services: Make sure to list the products and services that your business offers.

10. Maintain your Business Profile: Keep your profile updated regularly with new posts, photos, and updated information about your business.

But remember, it’s not just about looking good - an up to date profile can be your secret weapon and deliver the following benefits:

1. Increased Visibility: Optimising your Google Business Profile can increase your visibility on Google Maps and in search results, making it easier for potential customers to find you. An optimised profile can also provide customers with relevant information that allows them to make informed decisions about whether they'll visit your business. This can include your business hours, contact information, and even photos of your business and products.

2. Better User Experience & Increased Credibility: Moreover, an up to date Google Business Profile can increase your credibility and trustworthiness in the eyes of potential customers. When customers see that your profile is complete and regularly updated, they're more likely to trust your business and feel confident in visiting or doing business with you. Updated photos of your business and products can help not only build trust but give customers a better idea of what to expect when they visit.?

3. Competitive Advantage: Stand out from your competitors by optimising your Google Business Profile. With so many businesses vying for attention online, having a complete and well-optimised profile can help your business capture the attention of potential customers.? Businesses that keep their information and images up-to-date on Google Business Profile are more likely to capture the attention as their profiles stand out, as opposed to those with outdated or incomplete information.

4. Improved Search Engine Ranking: A well-optimised Google Business Profile can improve your search engine ranking, making it more likely that your business will appear at the top of relevant search results.

By following these tips, you can optimise your Google Business Profile and improve your business’s online visibility, credibility, and ultimately drive more business to your business.?

If you’re ready to showcase your business in the best possible light and stand out from the competition, contact our team of specialists at ADME today.

?? (03) 9417 7107

?? https://adme.net.au/

?? [email protected]