Unlock Unseen ROI: The Game-Changing Power of Boosted Instagram Reels in Influencer Marketing

By Gary Lipovetsky, Co-Founder, Valeria Inc.

Read time: ~4 minutes

In the ever-evolving world of influencer marketing, the game is changing, and so should your strategies. As influencer marketing experts, Valeria and I are here to share an often-overlooked but incredibly powerful strategy that will skyrocket your campaign’s success:

Boosting Instagram Organic Reels

When you invest in influencer marketing, you’re not just paying for a piece of content; you’re investing in the influencer’s ability to connect with human beings (aka, customers). But here’s the thing—why stop at their audience only? Why define your campaign’s reach solely to the organic views that a Reel generates? While Valeria’s Reels are known for their high volume organic performance, there’s a way to supercharge that success and get even more value from your investment.

The Power of the Boost

Let’s talk about boosting. When an advertiser purchases an Instagram Reel on Valeria’s platform, we strongly advise allocating additional funds to boost that Reel. Why? Because boosting a Reel on Instagram, through paid ads, allows you to precisely target your desired audience—drilling down by gender, age, and even location (down to the zip code!). This isn’t just an extra expense; it’s an opportunity to ensure your message reaches not only Valeria's audience through her organic social reach, but also who you know are the exact target demographic of your buyers.

Boosting benefits and explanations for the following scenarios:

DTC: Boosting allows for adding a call to action (CTA) to Reels, directing engaged communities to your website. Imagine turning a highly engaging organic Reel into a direct traffic generator for your site? This is traffic that’s far more likely to convert because it’s been funneled through engaging, influencer-driven content!

Retail Sales: For those of you with CPG products sold through retailers, consider this: You’ve put in the work to get your product into stores, but to secure prime shelf placement and maximize in-store sales volume, you need to drive consumer purchases to the store locations. Imagine boosting an organic Reel that not only targets the gender and age demographic of your ideal customers, but also allows you to specify the ZIP codes of your retail partner locations! Now imagine an influencer showcasing your product, and close to the end of their Reel (and in the Reel's caption), they say "you can purchase abc product at xyz store". This strategy drives foot traffic to those stores, increases sales of your product within those locations, and ultimately earns you better shelf visibility, leading to even higher sales volumes!

Branding: Boosting isn’t just for driving direct sales—it’s also a powerful tool for brands focused on top-of-funnel brand awareness. By boosting an Instagram Reel, you amplify your brand's presence among an audience (in addition to organic reach from the influencer) that fits your target demographic. Whether you’re looking to increase brand recognition, introduce a new product, or simply stay top-of-mind, Boosting ensures that your content reaches more potential customers at the awareness stage of their journey. This expanded reach not only builds familiarity with your brand but also sets the stage for future engagement and conversions as your audience moves down the funnel.

More Data, Better Decisions

Here’s the kicker: boosting a Reel opens up a whole new realm of data for you. You already know to ask your influencer partner for organic performance metrics like accounts reached, video views, comments, saves, and shares. But now, you can also request data on the number of clicks your boosted Reel drove to your website. This is the missing piece of the puzzle that gives you a clearer picture of your ROI.

By integrating boosted content into your influencer marketing, you’re not just amplifying your reach—you’re collecting actionable insights that will guide future campaigns and ensure your marketing dollars are working harder than ever before.

Take Action Now

If you’re not boosting the content you’ve worked so hard with influencers to create, you’re leaving a massive?amount of opportunity on the table. Organic reach on Reels is king, but don't stop there; maximize your investment by boosting and see the difference in your campaign’s performance. Valeria and I know this strategy will transform an excellent campaign into a phenomenal one, and we’re excited for you to experience it too.

Ready to revolutionize your influencer marketing strategy? Connect with us at Valeria Inc. to boost your campaigns and maximize your ROI. Reach out at [email protected] to start planning your next successful collaboration!