Unlock the Spook-tacular Power of Halloween with These Tips

Boo! Halloween is almost here, and with it comes the eerie ambiance of horror flicks, pumpkin carving, and spooky costumes! But don't let the chills scare your business profits! We've got five wickedly clever ways to cash in on this creepy holiday. Keep reading and get ready to scare up some sales!

1. Use Pumpkin Carving to Your Advantage

Everywhere you look this time of year, you see a jack-o-lantern; brightening front stoops, ornamenting social media, and adorning the windows of houses all around the block. But why not use this festive favourite as a way to boost your business?

The use of pumpkin carving for your company can take on many different forms. Firstly, you or one of your more artistic employees could carve a pumpkin, featuring your logo, slogan, or elements that signify your brand or industry. You can plaster these works of art across your social media channels and display them in your store.

However, an even better way to make pumpkin carving an integral part of your spooky strategy is to get your customers to do it for you. Announce a 'Pumpkin Carving Contest' across your social media channels, with the pumpkin that best represents your brand being the winner. All they have to do is post their pumpkin on their social media pages, and either tag your business, or use a contest specific hashtag; or both.

This contest will be a win-win situation for you and your audience. It will skyrocket the traffic to your social media pages and create a buzz around your brand. While also giving the winning artist a shoutout across your channels and maybe even an award in the form of a discount or free item at your store.

2. Transform Halloween Candy into a Showcase for your Brand

Who doesn't like candy; especially during Halloween? If people are going to be enjoying these bite-sized, sweet treats anyway, why not use it to your advantage? One way to do this is by turning Halloween candy into a promotional vessel. You can achieve this by making 'business card sized' Halloween themed print ads, featuring a QR code leading consumers to your website or social media channels. You can also include a discount code and call to action, further enticing your potential customers to investigate your company's offerings.

Now that you have the cards, all you have to do is purchase a box or two of assorted Halloween candy, and staple your mini-ad to the wrapper.

Step three requires you to deliver these treats around the neighbourhoods in proximity to your business or those that features your target demographics.

Nearly everyone that receives a sweet will be seduced to pick it up and examine the fastened card. Many will throw away the wrapper and attached advertisement. However, there will be some who take the desired action, and gain awareness of your brand.

For the couple of hours and minimal budget that this task requires, it is a worth while, festive marketing effort that your audience will surely appreciate.

3. Treat the Halloween Enthusiasts with a Chilling Surprise!

Now that your business is fully embracing the holiday festivities, reward your customers who love to participate as well. This entails providing customers who come to your store in costume with a discount, coupon, or extra product.

This doesn't have to be a major reward; you can simply gift your festive patrons with something small, like 5% off their order, a free drink or dessert, or 10% off their next visit. By doing this, your generosity will be something that they use when evaluating whether or not to come back to your store in the future.

4. Spookify your Marketing Efforts

Don't just settle for pumpkin carving, candy, and discounts to show off your newfound Halloween spirit! Transform your marketing content from mundane to eerie to get into the holiday groove.

You can apply this tip by simply adding a spooky background or music to your videos, posts, or e-mails. Or you can get more creative by posting videos of your staff in Halloween attire or memes from horror movies that you edit or caption to fit your brand.

No matter how you choose to spookify your marketing efforts, your digital audience will surely appreciate your dedication to amplifying this ghastly time of year.

5. Conjure up Community

One of the best parts of any holiday is bringing people together to celebrate not just the time of year, but also the community. This applies to Halloween as well. Don't let this opportunity to unite your customer base slip through your fingers.

There are several ways to foster a sense of community, centred around your business. Firstly, you could take part in community activities that have already been put in place. This can include anything from trick-or-treating festivities to community Halloween markets.

You can also choose to take the reins yourself and devise your own supernatural celebration. This could take the form of a Halloween party in your place of business, an in-person pumpkin carving event, or even your own haunted house.

Trick or treat, you just learned five ghoulishly good tips to stir up some spooky buzz around your business this Halloween! Whether you're brewing up a witch's potion or concocting a devilish plan, remember to have a thrilling time while you're at it. Unleash your creative powers and watch your audience and sales soar! Happy Halloween!

Written By: Matteo Furfaro

Citations:

Tejeda, V. (2022, September 29). 25 Halloween marketing ideas retailers can use to boost revenue. Shopify. https://www.shopify.com/retail/halloween-marketing