Unlock the secrets of LinkedIn success with the Winning Strategies Playbook. Learn proven techniques for maximizing your profile's potential.
Marketer Abdur Razzak

Unlock the secrets of LinkedIn success with the Winning Strategies Playbook. Learn proven techniques for maximizing your profile's potential.

In today's #digital age, having a strong presence on #LinkedIn is essential for professional #success. With the right strategies in place, you can enhance your visibility, #connect with industry leaders, and attract new opportunities. By following the tips and insights provided in the #LinkedInSuccess Playbook, you can elevate your personal brand and achieve your career goals.

Whether you're looking to expand your #network, showcase your expertise, or land your dream #job, this guide will help you navigate the #platform effectively. Stay ahead of the competition and unlock the full potential of LinkedIn with these winning strategies.

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Introduction To LinkedIn Success

Welcome to the introductory section of the LinkedIn Success Playbook: Winning Strategies Unveiled. In this playbook, we will delve into the crucial aspects of leveraging LinkedIn for professional success. Let's begin by understanding the significance of LinkedIn in professional networking and the goals of this playbook.

The Importance Of LinkedIn In Professional Networking

LinkedIn has emerged as a powerhouse in the realm of professional networking. It provides professionals with a platform to #connect, #engage, and #collaborate with like-minded individuals and industry leaders. With over 700 million users, LinkedIn offers unparalleled opportunities to establish meaningful connections, showcase expertise, and explore career prospects.

Goals Of This Playbook

  • Understand the fundamental role of LinkedIn in professional #growth
  • Unveil winning strategies to maximize visibility and engagement on LinkedIn
  • Empower professionals with actionable insights to harness the full potential of LinkedIn for career advancement

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Crafting A Stellar Profile

When it comes to leveraging LinkedIn for professional success, crafting a stellar profile is a critical first step. Your profile acts as your digital first impression and plays a pivotal role in attracting #opportunities, connections, and visibility. Here are the essential elements to consider when creating a compelling LinkedIn profile:

Choosing The Right Profile Photo

Your profile photo is the first thing people notice. It's crucial to choose a professional, high-quality image that showcases a friendly and approachable demeanor. A clear headshot with a neutral background works best to make a positive first impression.

Writing A Compelling Summary

Your summary is your chance to introduce yourself and highlight your unique value proposition. Use this section to tell your professional story, emphasizing your expertise, accomplishments, and career aspirations. Keep it concise, engaging, and relevant to your target audience.

Highlighting Skills And Endorsements

Skills and endorsements add credibility to your profile. List your key skills and expertise to ensure they align with your #career goals. Encourage colleagues and #connections to endorse your skills, as this can enhance your profile's credibility and visibility.

Expanding Your Network

Expanding Your Network on LinkedIn is a crucial step towards building a strong professional presence and creating valuable connections. By strategically identifying key connections, sending effective connection requests, and maintaining meaningful #engagements, you can #unlock numerous opportunities for career growth and business development.

Identifying Key Connections

When expanding your network on LinkedIn, it's essential to identify individuals who align with your professional goals and can offer valuable insights and opportunities. Look for industry leaders, influencers, and professionals in your field, as well as potential collaborators and mentors. By focusing on quality over quantity, you can ensure that your network is filled with meaningful connections.

Effective Connection Requests

When sending connection requests on LinkedIn, personalized and thoughtful messages can significantly increase your chances of success. Craft a brief message that highlights your shared interests or mutual connections, and clearly communicates the value of connecting with you. By demonstrating genuine interest and respect, you can establish a strong foundation for future interactions.

Maintaining Meaningful Engagements

After connecting with individuals on LinkedIn, it's important to nurture those relationships by engaging in meaningful interactions. Share valuable content, congratulate connections on their achievements, and participate in relevant discussions. By consistently adding value and demonstrating your expertise, you can position yourself as a valuable member of your network.

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Mastering LinkedIn Content

Unveil winning strategies for mastering LinkedIn content with the LinkedIn Success Playbook. This comprehensive guide provides valuable insights and techniques to optimize your LinkedIn presence, enhance engagement, and achieve success in your professional endeavors. Elevate your content strategy and unlock the full potential of this powerful platform.

Are you looking for a way to master content creation on LinkedIn? Look no further than the LinkedIn Success Playbook: Winning Strategies Unveiled. This comprehensive guide offers insights into creating engaging content that resonates with your audience. In this section, we'll cover the three essential types of content to share, best practices for posts, and engaging with others' content to help you create a winning LinkedIn content #strategy.

Types Of Content To Share

To create a diverse and engaging content strategy on LinkedIn, it's essential to share different types of content. Here are the three types of content that you should include in your LinkedIn content strategy:

??Type of Content

??Description

??Industry News

Sharing news related to your industry shows your audience that you're keeping up-to-date with the latest trends and news.

??Thought Leadership

Sharing your perspective on industry-related topics can help you establish yourself as a thought leader in your industry.

??Promotional Content

Sharing promotional content like product launches, company milestones, and case studies can help you showcase your #brand and drive conversions.

Best Practices For Posts

To make the most out of your LinkedIn content, it's essential to follow best practices for posts. Here are some tips to keep in mind:

  • Use attention-grabbing headlines that are clear and concise.
  • Include visuals like images or videos to make your post more engaging.
  • Write a copy that's easy to read and understand. Use short sentences and paragraphs.
  • Include a clear call-to-action that encourages your audience to engage with your #content.
  • Post consistently to keep your audience engaged and interested.

Engaging With Others' Content

Engaging with other people's content is just as important as creating your own. Here are some ways to engage with other people's content on LinkedIn:

  1. Like and comment on other people's posts to show your support and #build relationships.
  2. Share other people's content with your #network if you think it's valuable and relevant to your audience.
  3. Tag other people in your posts or comments to start a conversation and increase visibility.

By following these tips and strategies, you can master content creation on LinkedIn and build a strong presence on the platform.

Using LinkedIn For Job Hunting

Discover winning strategies for job hunting on LinkedIn with the LinkedIn Success Playbook. Unveil expert tips and tactics to enhance your profile, build connections, and stand out to potential employers. Elevate your job search game and maximize your LinkedIn presence for career success.

LinkedIn is a powerful platform to find job opportunities and connect with recruiters. However, to make the most of it, you need to have a solid strategy. In this section, we will cover the essential aspects of using LinkedIn for #job hunting.

Leveraging LinkedIn Job Search

The first step to using LinkedIn for job hunting is to activate the job search feature. This feature allows you to explore job opportunities based on your interests, experience, and location. You can use filters to narrow down your search results and find the most relevant job postings. Once you find a job posting that interests you, take the time to research the company and tailor your application to the specific role. Use keywords from the job description in your resume and cover letter to increase your chances of getting noticed .

Tailoring Your Profile For Job Applications

Your LinkedIn profile is your digital resume, and it should reflect your skills, experience, and achievements. To make your profile stand out to recruiters, you need to optimize it for job applications. Start by adding a professional headshot and a compelling headline that summarizes your expertise. Then, craft a summary that highlights your skills and achievements. Use bullet points to make it easy to read and emphasize your accomplishments. Finally, make sure to list your experience in reverse chronological order, starting with your current or most recent position. Use action verbs to describe your responsibilities and achievements, and quantify your results whenever possible.

Interacting With Recruiters

Interacting with recruiters is an essential part of using LinkedIn for job hunting. To get noticed by recruiters, you need to be active on the platform and engage with their content. Start by following companies that interest you and commenting on their posts. This will show recruiters that you are interested in their industry and knowledgeable about their company. You can also connect with recruiters directly and send them a personalized message introducing yourself and expressing your interest in their company. Make sure to keep your message short and to the point, and avoid using generic templates. In conclusion, using LinkedIn for job hunting requires a strategic approach. By leveraging the job search feature, tailoring your profile for job applications, and interacting with recruiters, you can increase your chances of landing your dream job.

LinkedIn Groups And Their Power

LinkedIn Groups are an invaluable resource for professionals seeking to expand their network, share expertise, and establish thought leadership. Understanding the power of LinkedIn Groups can significantly elevate your presence on the platform and open doors to new opportunities. Let's delve into the strategies that can unlock the potential of LinkedIn Groups and propel your professional growth.

Finding Relevant Groups

Identifying relevant LinkedIn Groups is the first step towards leveraging their power. Utilize the search bar on LinkedIn to discover groups related to your industry, interests, or niche. Filter the results by relevance and activity to ensure you join groups that are engaging and aligned with your goals.

Active Participation In Discussions

Engage in meaningful discussions within LinkedIn Groups to demonstrate your expertise and contribute value to the community. Regularly comment on posts, share insights, and offer advice to establish yourself as a knowledgeable and active member. By consistently adding value to discussions, you can enhance your visibility and credibility within the group.

Networking Within Groups

Leverage LinkedIn Groups as a platform for networking with like-minded professionals. Initiate conversations, connect with individuals who resonate with your professional goals, and foster meaningful relationships. Through active networking within groups, you can expand your professional circle and uncover collaborative opportunities.

Personal Branding On LinkedIn

When it comes to professional networking and personal branding, LinkedIn is an invaluable platform that can help individuals showcase their skills, expertise, and accomplishments to a global audience. Leveraging the power of personal branding on LinkedIn can significantly boost your career prospects and open up a world of opportunities. In this section, we'll delve into the key strategies for crafting a compelling personal #brand on #LinkedIn that sets you apart in your industry.

Defining Your Professional Brand

Before diving into the specifics of your LinkedIn profile, it's crucial to define your professional brand. Identify your unique strengths, skills, and values that you want to highlight. This involves understanding what sets you apart from others in your field and how you want to be perceived by your professional network.

Consistency Across Your Profile

Consistency is key to building a strong personal brand on LinkedIn. Ensure that your profile picture, headline, summary, and experience align with your professional brand. Consistent messaging and visual elements across your profile help reinforce your brand identity and make a lasting impression on visitors.

Showcasing Achievements And Projects

One of the most effective ways to bolster your personal brand is by showcasing your achievements, projects, and endorsements. Use the "Featured" section to highlight your proudest professional accomplishments, such as awards, publications, or successful projects. This provides credibility and adds depth to your profile, making it more compelling to potential connections and recruiters.

Advanced LinkedIn Features

Unlock the full potential of LinkedIn with advanced features that can elevate your professional networking game. In this section, we will delve into the power of utilizing LinkedIn Learning, exploring the benefits of a Premium account, and leveraging LinkedIn Insights and Analytics to gain valuable business intelligence.

Utilizing LinkedIn Learning

LinkedIn Learning offers a plethora of online courses and tutorials to enhance your skills and knowledge in various professional domains. By taking advantage of these resources, professionals can stay updated with the latest industry trends and acquire new skills that are in demand.

Exploring Premium Account Benefits

Upgrading to a Premium LinkedIn account unlocks a range of exclusive features such as InMail credits, advanced search filters, and access to expanded profiles. These benefits provide a competitive edge in reaching out to potential connections and accessing valuable insights for strategic networking.

LinkedIn Insights And Analytics

LinkedIn's Insights and Analytics tools offer valuable data on profile views, post engagement, and audience demographics. By analyzing this data, users can gain actionable insights to optimize their content strategy, understand their audience better, and refine their approach to professional networking.

Developing Influence And Credibility

Establishing influence and credibility on LinkedIn is crucial for success. By showcasing expertise, gaining recommendations, and becoming a thought leader, individuals can boost their visibility and impact on the platform.

Sharing Expertise

Sharing knowledge and insights in your field can help you stand out as an authority. Posting regular updates, articles, and engaging with others' content can demonstrate your expertise.

Gaining Recommendations

Receiving endorsements and recommendations from connections can enhance your credibility. Encourage satisfied clients or colleagues to leave testimonials that showcase your skills and professionalism.

Becoming A Thought Leader

Positioning yourself as a thought leader involves consistently providing valuable content, engaging with industry trends, and participating in meaningful discussions. By sharing unique perspectives and insights, you can establish yourself as a trusted voice in your niche.

LinkedIn Advertising Essentials

Discover the essentials of LinkedIn advertising to amplify your marketing efforts. Dive into the LinkedIn Advertising Essentials playbook to uncover winning strategies and tactics for leveraging the platform effectively.

Basics Of LinkedIn Ads

Start with understanding the Basics of LinkedIn Ads. Learn how to create compelling ad campaigns that resonate with your target audience. Utilize the various ad formats available on LinkedIn to showcase your brand and drive engagement.

Targeting Strategies

Master Targeting Strategies to reach the right audience on LinkedIn. Utilize advanced targeting options to narrow down your audience based on demographics, job titles, industries, and more. Tailor your ads to specific segments for maximum impact.

Measuring Ad Success

Track and analyze your ad performance to understand Measuring Ad Success. Utilize LinkedIn's analytics tools to measure key metrics such as click-through rates, conversions, and ROI. Optimize your campaigns based on data-driven insights to drive better results.

Networking Etiquette On LinkedIn

Networking Etiquette on LinkedIn is crucial for building valuable connections and expanding your professional network effectively. To navigate the platform successfully, it's essential to understand the

The Do's And Don'ts

of networking etiquette, master

Messaging Etiquette and knowing the art of Handling Introductions

The Do's And Don'ts

  • Do: Personalize connection requests with a friendly message.
  • Do: Engage with your connections' posts by commenting and sharing.
  • Don't: Send generic or spammy messages to connections.
  • Don't: Overwhelm your network with constant sales pitches.

Messaging Etiquette

  • Do: Start conversations with a clear purpose or value proposition.
  • Do: Respond promptly to messages to maintain active communication.
  • Don't: Use LinkedIn messaging for irrelevant or personal conversations.
  • Don't: Ignore messages or connection requests from potential valuable contacts.

Handling Introductions

  • Do: Acknowledge introductions with a thank-you message and express interest in connecting further.
  • Do: Offer to provide assistance or value to new connections to establish rapport.
  • Don't: Treat introductions casually or overlook the opportunity to nurture new relationships.
  • Don't: Assume connections will remember you without maintaining regular communication.

Building Connections Outside Your Industry

Expanding your network beyond your industry can bring valuable insights and opportunities. By connecting with professionals from diverse backgrounds, you can gain fresh perspectives and access new resources that can enhance your career growth.

Cross-industry Networking Benefits

Diversifying your connections can lead to:

  • Broader knowledge base
  • Increased creativity and innovation
  • Access to new markets and opportunities

Strategies For Diverse Connections

To build connections outside your industry:

  1. Attend networking events in different sectors
  2. Join online communities related to varied interests
  3. Engage in cross-industry collaborations

Case Studies

Real-world examples of successful cross-industry networking:

Case Study

Networking Approach

Outcome

Company A

Participated in industry mixers

Secured partnerships with tech firms

Professional B

Joined interest-based groups on LinkedIn

Received job offers in unrelated fields

Leveraging LinkedIn For Business Growth

Using LinkedIn For Lead Generation

LinkedIn is a powerful tool for generating leads and connecting with potential clients.

Strategies For B2B Networking

Implementing effective strategies for B2B networking on LinkedIn can open up new opportunities.

Engaging Potential Business Partners

Engage with potential business partners on LinkedIn to foster valuable connections.

Optimizing LinkedIn SEO

Discover the secrets to success on LinkedIn with a focus on Optimizing LinkedIn SEO. Understanding LinkedIn's Search Algorithm, strategically incorporating Keywords for Your Profile and Content, and Increasing Visibility are key components to unlocking your potential on this professional platform.

Understanding Linked In's Search Algorithm

LinkedIn's search algorithm prioritizes profiles and content based on relevance, connections, and engagement levels.

Keywords For Your Profile And Content

Strategically selecting and integrating relevant keywords in your profile and content is crucial for improving search visibility.

Increasing Visibility

Enhancing your visibility on LinkedIn involves actively engaging with your network, participating in groups, and sharing valuable content consistently.

The Role Of LinkedIn In Personal Development

Continuous Learning Opportunities

LinkedIn provides a plethora of resources for continuous learning. From industry-specific articles and videos to online courses, users can access valuable content to enhance their skills and knowledge. The platform's learning hub offers a wide range of topics, allowing professionals to keep their skills updated and stay ahead in their careers.

Feedback And Professional Growth

LinkedIn facilitates professional growth through constructive feedback and networking opportunities. Engaging with industry peers and receiving feedback on one's work can lead to personal and professional development. Connecting with mentors and seeking advice from experienced professionals can foster individual growth and career advancement.

Staying Updated With Industry Trends

LinkedIn serves as a valuable tool for staying abreast of industry trends. By following relevant companies, thought leaders, and industry-specific groups, users can gain insights into the latest developments and best practices. This helps professionals to adapt to changing market dynamics and positions them as informed leaders in their respective fields.

Engaging With LinkedIn Events

Engaging with LinkedIn Events is a powerful way to expand your professional network, gain industry insights, and build your personal brand. By leveraging the platform's event features, you can maximize your presence and create meaningful connections. In this section, we'll explore how to effectively engage with LinkedIn events to elevate your networking game and unlock valuable opportunities.

Finding Relevant Events

Identifying and participating in relevant events is crucial for maximizing the impact of your LinkedIn presence. Utilize the platform's search function to discover events related to your industry, interests, and professional goals. Look for events with engaging topics and reputable speakers to ensure that your time investment yields valuable connections and insights.

Networking Before And After Events

Prior to the event, reach out to other attendees or speakers to establish connections and express your interest in engaging with them during the event. After the event, follow up with new contacts and continue the conversation. Networking before and after the event can significantly enhance the impact of your participation and foster long-term professional relationships.

Utilizing Event Features

When engaging with LinkedIn events, take advantage of the platform's event features, such as live polls, Q&A sessions, and direct messaging. Actively participate in discussions, ask insightful questions, and share your expertise to position yourself as a valuable contributor. Leveraging these features can help you stand out and leave a lasting impression on fellow attendees.

Crisis Management On LinkedIn

Handling Negative Feedback

When dealing with negative feedback on LinkedIn, it's crucial to address the issue promptly and professionally. Respond to the feedback with empathy and a willingness to resolve the issue. Remember to take the conversation offline if necessary to ensure privacy and a more personalized approach.

Rebuilding Professional Relationships

Rebuilding professional relationships on LinkedIn after a crisis can be challenging but not impossible. Reach out to the individuals involved and offer a genuine apology. Demonstrate your commitment to making amends and rebuilding trust. Utilize LinkedIn's messaging feature to initiate a private conversation and express your desire to mend the relationship.

Maintaining A Positive Online Presence

After a crisis, it's essential to maintain a positive online presence on LinkedIn. Share valuable and relevant content that showcases your expertise and professionalism. Engage with your network by commenting on posts, endorsing skills, and participating in industry discussions. Consistently portraying a positive image will help rebuild trust and credibility.

International Networking On LinkedIn

Explore the power of international networking on LinkedIn through the LinkedIn Success Playbook. Unlock winning strategies for maximizing your professional growth and opportunities on the platform. Connect with a global audience and elevate your career with proven tactics and insights.

LinkedIn is a powerful platform that provides a vast network of professionals worldwide. One of the key benefits of LinkedIn is that it enables professionals to connect and collaborate with people across borders. International networking on LinkedIn allows professionals to expand their reach and gain new perspectives. In this section, we will explore some winning strategies for international networking on LinkedIn.

Connecting Across Borders

Connecting with professionals in different countries can be challenging, but it's essential for building a global network. LinkedIn offers several features that make it easier to connect with people from different parts of the world. One of these features is the "People Also Viewed" section, which shows users similar profiles to the one they are viewing. This feature can help users identify potential connections in different countries.

Cultural Considerations

Cultural differences can play a significant role in international networking on LinkedIn. It's crucial to be aware of cultural norms and practices when connecting with professionals from different countries. For example, in some cultures, it's customary to exchange gifts or business cards during the first meeting. In other cultures, direct communication is preferred, while in others, indirect communication is more appropriate. Understanding these cultural nuances can help professionals build stronger relationships with their international connections.

Global Networking Strategies

To succeed in international networking on LinkedIn, it's essential to have a solid strategy. One effective strategy is to join LinkedIn groups that are relevant to your industry or interests. These groups provide an excellent opportunity to connect with professionals from different parts of the world and engage in discussions on relevant topics. Another strategy is to participate in LinkedIn events, such as webinars or conferences, that are relevant to your industry. These events provide an excellent opportunity to network with professionals from different countries and gain new insights into industry trends. In conclusion, international networking on LinkedIn is a powerful tool for professionals who want to expand their reach and gain new perspectives. By following the strategies outlined in this section, professionals can build a strong global network that can help them achieve their career goals.

Future Trends In LinkedIn Networking

LinkedIn has long been the go-to social media platform for professionals looking to expand their networks and find new opportunities. As with any social media platform, however, LinkedIn is constantly evolving and changing in response to new trends and user needs. In this article, we'll take a closer look at some of the future trends in LinkedIn networking, including predictions for networking, emerging features and tools, and adapting to changes in professional networking.

Predictions For Networking

One of the most significant future trends in LinkedIn networking is the growing importance of personalization and customization. As LinkedIn continues to grow and evolve, users are increasingly looking for ways to tailor their experience to their specific needs and interests. This could include everything from customized news feeds and job recommendations to personalized messaging and networking opportunities.

Another key trend is the growing importance of video content on LinkedIn. With the rise of platforms like YouTube and TikTok, video has become an increasingly popular and effective way to engage with audiences and build relationships online. In the coming years, we can expect to see more and more professionals using video content to showcase their skills, share their expertise, and connect with others in their industry.

Emerging Features And Tools

LinkedIn is constantly adding new features and tools to help users connect and engage with others in their industry. One of the most exciting emerging features is LinkedIn Live, a new live-streaming platform that allows users to broadcast live video content to their followers. This could be an incredibly powerful tool for professionals looking to build their personal brand and connect with others in their industry.

Another emerging tool is LinkedIn Events, a new feature that allows users to create and promote events directly on the platform. This could be a great way for professionals to connect with others in their industry, whether through virtual conferences, networking events, or other types of gatherings.

Adapting To Changes In Professional Networking

As LinkedIn continues to evolve and change, it's important for professionals to stay up-to-date with the latest trends and best practices. This might include everything from optimizing your profile and engaging with others on the platform to keeping up with new features and tools as they become available.

It's also important to be adaptable and flexible in your approach to professional networking. As new trends and technologies emerge, it's essential to be open to new ideas and approaches that can help you stay ahead of the curve and build meaningful connections with others in your industry.

In conclusion, LinkedIn is an incredibly powerful tool for professionals looking to expand their networks and find new opportunities. By staying up-to-date with the latest trends and best practices in LinkedIn networking, you can position yourself for success and build meaningful connections with others in your industry.

Conclusion: Continuous Improvement

The conclusion of the LinkedIn Success Playbook is centered around the concept of continuous improvement. Embracing a commitment to ongoing networking and staying active are key components for achieving success on the platform. Let's recap the essential strategies and delve into the importance of continuous improvement in the LinkedIn journey.

Recap Of Key Strategies

The LinkedIn Success Playbook unveiled crucial strategies for achieving success on the platform. Emphasizing the importance of optimizing your profile, building a strong network, and creating engaging content are essential for standing out on LinkedIn.

Commitment To Ongoing Networking

Building and nurturing professional relationships is an ongoing process. Committing to continually expanding your network and engaging with connections is vital for long-term success on LinkedIn. Consistent networking efforts can lead to valuable opportunities and collaborations.

Encouragement To Stay Active

Staying active on LinkedIn by regularly sharing insightful content, participating in discussions, and engaging with others' posts is crucial. Consistency in activity demonstrates your dedication and expertise, ultimately enhancing your visibility and credibility within the LinkedIn community.

Frequently Asked Questions

What Are Some Key Strategies For LinkedIn Success?

To succeed on LinkedIn, optimize your profile, engage with connections, share valuable content, and network actively.

How Can I Increase My Visibility On LinkedIn?

Boost visibility by posting consistently, using relevant hashtags, engaging with others' content, and participating in groups.

Why Is Building A Strong Network Important On LinkedIn?

A strong network on LinkedIn can lead to new opportunities, partnerships, collaborations, and increased visibility in your industry.

Conclusion

Mastering the strategies outlined in this LinkedIn Success Playbook can propel your professional presence. By implementing these proven techniques, you can enhance your networking skills and boost career opportunities. Stay ahead of the competition by utilizing these winning strategies for success on LinkedIn.

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Ishu Bansal

Optimizing logistics and transportation with a passion for excellence | Building Ecosystem for Logistics Industry | Analytics-driven Logistics

6 个月

What are some key strategies you have found most effective in elevating your presence and achieving success on LinkedIn?

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Mike L. Murphy

? Helping 7-9 Figure B2B Brands Attract Clients & Stand Out With Storytelling ?? Video Marketing & Social Media Content Strategist ?? Worked on Hollywood Blockbusters

6 个月

Solid tips for optimizing LinkedIn presence strategically.

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