Unveiling The Art of Branding with Peter Allinson and Sanchit

?? Welcome to Our Latest Newsletter! ??

Join Peter Allinson and Sanchit Thakur for a simple tour of branding.

Imagine it as a learning trip where you discover how brands are built and what makes them unique. Our Guest Peter, as the Head of Design at UKTV , has a lot of experience in making visual stories that grab people's attention. Sanchit, our host, knows a lot about marketing and what makes a brand connect with people.????????

Peter shares his knowledge on making these stories come to life. He’s worked a lot on making brands look good and feel relatable to people. His role at UKTV involves mixing creativity with smart planning to ensure brands stand out and speak to the audience in a meaningful way.

In a candid conversation, Peter took us behind the scenes of what it truly takes to craft memorable brands. From the iconic Sony PlayStation to the distinctive Dave Channel, Peter's stories offer a treasure trove of insights for anyone fascinated by the art of branding.

But it wasn't all about big names and projects. Our chat wandered through various tangents, touching on everything from color theory to the impact of Generative AI on design. It's a conversation filled with moments of reflection, laughter, and learning.

We're grateful to Peter for sharing this information with us. For those interested in delving deeper into the world of branding, the link to the podcast is here:

The Art of Branding with Peter Allinson. Head of Design at UKTV | illuminz podcasts - YouTube

A Masterclass in Branding

We wanted to share something insightful that comes straight from the expertise of Peter Allinson, a master in branding and the Head of Design at UKTV. For those who have joined us through our podcast featuring Peter, you already know the depth of knowledge he brings to the table. And if you haven't had the chance to tune in yet, we highly recommend giving it a listen for a comprehensive dive into the art of branding.

In an exceptionally informative session, Peter Allinson unfolds the essence of a branding mindset, a perspective crucial for anyone keen on understanding the core of brand building. His case study, shared with us, is not just a lesson; it's an invitation to explore the intricate journey of creating and nurturing brand identities. Link: Branding case studies by Peter Allinson. Head of Design, UKTV.

Please find Peter here: ? / peter-allinson-5276a917??

The case study Peter presented covers a wide range of topics essential for anyone interested in branding:

Diving Into the Chapters

• Coming Up: A teaser of the enriching insights ahead.
• Introduction to Peter Allinson: Meet the visionary behind UKTV's branding success.
• Journey with BBC: Peter's foundational experiences in branding.
• Understanding Branding: Unpacking what truly defines a brand.
• Sony PlayStation Story: A deep dive into how Peter's team crafted a brand that resonates globally.
• Color Theory in Branding: The psychological impact of color on brand association.
• Dave Channel Storytelling: How storytelling propels branding, illustrated through the Dave Channel.
• Peter's Passion: A glimpse into Peter's love and dedication to his craft.
• Generative AI in Design: Exploring the intersections of AI and creative design.
• Managing Pressure: Insights on handling the pressures that come with creative professions.
• Leadership Style: Peter shares his approach to leading creative teams.
• Branding for SMEs: Tailored advice for small and medium-sized enterprises on building their brands.
• Brainstorming New Brands: Strategies for conceiving and launching new brands.
• For Designers: Peter's sage advice to fellow brand and graphic designers.
• Case Study Highlights A closer look at the impactful branding case study shared by Peter.

The Voyage Continues

This journey teaches us a lot about branding. It's a chance for us to think differently about our brands, making them more real, unique, and creative. As we move ahead, let's remember what we learned from Peter Allinson. Our adventure with him gives us a map to follow, helping others who want to make great brands find their way to success.

Stay Connected and Keep Exploring

Follow us on:

• Facebook
• Instagram
• Twitter
• LinkedIn

Think bright. Build brighter.

Warm wishes and happy listening,

illuminz

Until Our Next Adventure...

Keep exploring, keep dreaming, and keep building those unique brands. We can’t wait to see where your branding journey takes you next.