??Unlock Profits: Transform Slow Months Into Success!

Summer in the marketing world can be a bit of a challenge, right? With potential clients often OOO, drumming up new business gets tricky. But fear not!??With some clever planning, you can not only survive the summer but come out of it even more profitable.

So, how do we do it?

While gaining new clients is tough, leveraging existing ones is much easier. Start by planning how to market their products or services to audiences who might not be online as much during the summer. A mid-year review is perfect for checking if your goals are still on track. Then, look for opportunities to educate and introduce clients to new services – maybe even get their interest piqued for the “back-to-school” period.

Think of the summer slowdown as an opportunity to get busy internally. It’s a great time to think about long-term strategies and solutions for your clients. With the extra bandwidth, you can dive deep, figure out what worked and what didn’t, and create valuable case studies.

Remember, some industries work on a fiscal year rather than a calendar year. Knowing when your client’s fiscal year ends can help tailor your outreach for new projects. For instance, nonprofit organizations often end their fiscal year in June or July.

Speaking of nonprofits, why not use this time to give back? Consider donating your team’s time to a charity. It’s a great way to build skills, earn goodwill in the community, and maybe even attract some business down the line.

At DOT, we keep a wishlist of projects and tasks that usually get sidelined. Now’s the perfect time to tackle that list! Whether it’s updating SOPs, drafting surveys, or participating in training, now is your chance.

Your clients are your bread and butter, so keep them top of mind during the summer lull. Even if they aren’t always available, make sure you are. Here are 8 ways to keep your clients happy this summer.

Cheers,

DOT & Co.

P.S. The slow summer season is here, and we’re sharing all the magic on how your agency can get ahead of the game come fall!