Unlock the Power of Storytelling in Service Design
I've always been fascinated by the way stories can bring people together to create memorable experiences. Recently, I read a post by Jeremy Connell-Waite that revealed 12 storytelling structures. I picked the most suitable 8 and 4 of them are quite suitable for Props, People and Processes (the link to the original post incl. the free PDF is at the end of this article). Let me know what you think!
Props
The Scientific Method to the Pyramid Principle (Barbara Minto), these props help us to present unbiased, data-driven stories and simplify complex information for busy executives.
People
Hero's Journey (Joseph Campbell or Christopher Vogler), to craft epic tales of organizational transformation that resonate with our heroes.
Processes
The Story Circle (Dan Harmon), to create a narrative that unfolds across multiple touch points.
领英推荐
And of course there is more:
A Big Thank You! (updated)
Huge thanks to Jeremy Connell-Waite for breaking down these complex storytelling structures into an easy-to-understand summary. I also want to acknowledge the foundational work that this builds upon, specifically “The Pillars of Story Structure” by Prof. Peter von Stackelberg (2023) and Ian Bousher "Narrative Structure" here you will find his post incl. the link to his PDF ( keeping this former reference >>“Storytelling Frameworks” by Prof. Lennart Nacke (2024) to make the comment of Lennart below the post understandable). The result of your work has inspired me to experiment with new ways of storytelling.
Get the Free Download
Check out Jeremy's original article and download the PDF to explore all 12 storytelling structures in more detail.
Happy storytelling!
#storytelling #servicedesign #uxdesign
That storytelling framework sounds killer for service design. Making info relatable is the way to go. What's your favorite method from that list?
Become a smarter researcher & writer (+/- AI) by reading one of my posts/day. Quality wins. University Research Chair & Tenured Full Professor.
3 个月Appreciate the article, but full credit goes to:?Ian Bousher, please attribute this work to him and download his newer high-resolution version here: https://drive.google.com/file/d/1-3h4__KVGRpB55Ujyb-UoaqbtV1d5qMm/view?ref=lennartnacke.com