"Unlock the Power of Podcasts: Marketers, Are You Missing Out on the Hottest Digital Trend?"
Attention all marketers! ??
Did you know that podcasts are one of the most popular and engaging digital mediums?
?? As per the latest report by DISQO that dives into the growth and popularity of podcasts, consumer attitudes towards podcast advertising, and opportunities for marketers to showcase their downstream impacts on brand CX and purchase journey behaviors.
Here are some key takeaways:
- Over one-third of consumers listen to podcasts weekly or more often ??
- Marketers should establish specific and robust strategies for their highest-allocation podcast spots to make their messages authentic, embedded, and explicitly linked to the podcast topic/personality ???
- Consumers are most likely to rely on recommendations from others and social media when searching for and exploring podcasts ??
- Podcast sponsorships and host partnerships can go a long way in securing positive brand perceptions ??
Take advantage of this growing medium and tailor your marketing strategies to meet consumers where they are. ??
Stay Tuned as we bring more Industry Trivia & Updates via our Newsletter.