Unlock the Power of "Information First" Lead Generation Marketing: Stay Ahead of the Curve
Anthony Boyatzis??
?Fractional CMO ?Helping SME’s achieve Predictable Growth ?Marketing + AI + Automation ?eCommerce Wizard ?LI Lead Gen SaaS Founder - linkednetic.ai ?AI for Small Business ?Husband, Dad, Entrepreneur, Author, Podcaster
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ATTENTION: Smart Marketers and Entrepreneurs!
Sick and tired of the same old, tired lead generation tactics that just aren’t cutting it anymore?
Ready to turbocharge your strategy and obliterate your competition?
Join me today as we dive into "Information First" Lead Generation Marketing
It’s a game-changing approach that not only grabs leads but educates and empowers them. Then discover how to create FOMO (Fear of Missing Out) and get your prospects to take action NOW!
The Crisis of Irrelevance: Why You Need to Act NOW
We’re at a critical juncture, folks.
The old ways of cold calling, annoying ads, and generic content are dead. Don’t get me wrong…cold outreach, content generation and paid ads most definitely have their right of place in a complete marketing strategy (if done well), but today’s consumers are drowning in information and have zero tolerance for irrelevant, pushy sales tactics.
A shift happened some time ago. It’s just that most people are completely oblivious to it or fail to appreciate its true power. The best time to have paid attention to it was when the likes of Ogilvy, Hopkins, Kennedy, Halbert, Schwartz, and Carlton, in no particular order, first shared their own take on it with the world. The next best time is now. Ignore at your own peril.
Consumer expectations are both changing and skyrocketing. They want valuable, relevant information that helps them make smart decisions. They crave control and respect. If you’re not delivering this, you’re haemorrhaging leads and money—fast.
The FOMO Factor: Get In on the Ground Floor
FOMO is one of the most powerful motivators in human psychology. People hate missing out on valuable opportunities. By positioning your brand as the source of crucial, can’t-miss information, you create urgency. Your prospects will act quickly to avoid being left out in the cold. Here’s how to harness that power!
Steps to Crushing It with an "Information First" Strategy
1. Know Your Audience’s Pain Points
Dive deep into what keeps your audience up at night. Use surveys, social media, AI tools and market research to uncover their biggest challenges and needs. This intel is pure gold.
2. Create High-Value, Killer Content
Develop content that blows minds and provides real value. Think whitepapers, eBooks, webinars, case studies, videos, podcasts and detailed blog posts. Make it actionable, data-driven, and laser-focused on solving their problems.
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3. Craft Attention-Grabbing Headlines
Your headlines and intros need to pack a punch. The great advertising Tycoon and ‘Father of Advertising’, David Ogilvy once wrote, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Use 'power words' and urgency triggers like "Don’t Miss Out," "Essential Insights," and "Act Now" to hook your audience immediately.
4. Offer Exclusive Access
Offer early access or limited-time content to make your audience feel special and like you are communicating with them and only them. Exclusivity breeds urgency.
5. Leverage Multiple Channels
Spread your content far and wide—email, social media, your website and industry forums. Each channel brings new eyeballs and engagement.
6. Use Strong, Compelling CTAs
Your calls to action (CTA) should be crystal clear and urgent. Tell your audience exactly what to do next—'download now’, ‘sign up today’, ‘subscribe for exclusive content’.
7. Nurture Leads with Follow-Up Content
Keep the increasing ‘know-like-trust’ building and momentum going with follow-up content that builds on top of the initial info they received. Stay top of mind and continue delivering a heap of value.
8. Measure, Optimize, Repeat
What’s not monitored, can’t be measured. Use analytics to track what’s working and what’s not. Measure engagement, clicks, and conversions. Tweak your strategy for even better results next time.
To Finish Up
The "Information First" lead generation strategy is your ticket to standing out in a crowded market. By delivering valuable, timely info and tapping into the power of FOMO, you’ll capture high-quality leads, build trust, and position your brand as the go-to authority in your industry. In a world overflowing with information but short on attention, being the one who delivers the right info at the right time is a game-changer.
Don’t wait—start implementing this strategy today and watch your lead generation efforts soar. Time is ticking, and the competition isn’t slowing down. Be the brand they can’t ignore!
To your success
Anthony Boyatzis – Fractional CMO