Unlock the Power of First Impressions with Zoom's Best-Kept Secret
Michael DeLon
DFY Book Publishing & Marketing with Guaranteed Results. Content Marketing, Message Development, Lead Magnets, Video Preconditioning and Podcasts | The Credibility Coach? | #1 Amazon Best-Selling Author
Ever been stuck on a Zoom call, waiting in that dull, digital limbo known as the “Waiting Room”? We all have. Here’s the bad news: Your prospects too are bored out of their mind while they wait for you to let them in.
What if you could turn this idle time into an opportunity to captivate your prospects? You can, with a little strategy I call the “Zoom Waiting Room Video.”
Imagine this: Your next prospect is about to meet you on Zoom. They're in the Waiting Room, maybe a bit anxious, maybe just routinely waiting. Then they're welcomed by an engaging video of you! You're there, smiling, saying, "Can't wait to chat with you! But real quick, check out this quick story of someone who loved working with us." It's like opening a book to a fascinating foreword before diving into the first chapter.
This little feature can work wonders. It's your chance to make a virtual first impression, letting them see your enthusiasm and hear a testimonial. It preps the stage for your meeting, making them feel more connected and intrigued.
You might wonder, "Could this be intrusive?" Not at all! The video starts on mute. They can choose to listen if they're curious. It's a no-pressure, inviting gesture.
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I’ve only seen this strategy in action like twice in 2 years of Zoom calls. Ever since I implemented it, I get comments all the time! Attendees enter the meeting already engaged and warmed up.
If you want to try it yourself, search Google for “Zoom Waiting Room Video” to find step-by-step articles on the how-to.
Want to leave an even more impactful impression? Consider writing a book. Give your prospects your book before they meet you. It allows them to spend a few hours with your ideas and insights—even better than the brief minutes in a Zoom waiting room.
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