Unlock the power of date-based personalization

The what, why, and how of date-based email personalization

Picture this: emails that remember anniversaries, send birthday wishes, and offer product recommendations based on browsing history. It's like having a personal shopper for each subscriber! This isn't just a feel-good strategy; it's backed by stats. Personalized campaigns can boost click rates by a whopping 41% and increase revenue by up to 760%!

What types of date-based personalization are there:

#1 - Birthday wishes? Everyone loves a birthday surprise! Send a special discount or a heartfelt message to make their day.

#2 - Anniversary emails? Celebrate your subscribers’ milestones with your brand. Whether it's the anniversary of their first purchase or the day they signed up, a little recognition goes a long way.

#3 - Milestone celebrations? Did a subscriber just make their 10th purchase or complete a year with your service? Congratulate them with a special offer or a personalized thank you note.

#4 - Event reminders? If you host regular events or webinars, remind subscribers when it’s time to join in on the fun. Tailoring these reminders to their past attendance can make them feel like VIPs.

Why this is something you need to implement:

• Higher open rates? Personalized subject lines mentioning birthdays or anniversaries can dramatically increase open rates. People are curious and excited to see how you're celebrating them.
• Stronger relationships? Recognizing personal milestones makes subscribers feel valued, fostering a deeper connection with your brand.
• Increased revenue? Special offers tied to important dates encourage subscribers to treat themselves, boosting your sales.

How best to start practicing:

• Trust your data? Make sure your dates are accurate. There’s nothing worse than a belated or incorrect birthday wish!
• Ask subscribers? Not enough data? Just ask! Incorporate fields in your sign-up forms for birthdays and other important dates.
• Test, test, test? Before hitting send, ensure your date-based personalization is spot on. Send test emails to check for accuracy and timing.
• Be natural? Personalize thoughtfully. Overdoing it can feel forced, so make sure your messages come across as genuine.

Now’s the time to get started. Dive into your subscriber data, pinpoint those special dates, and start crafting emails that celebrate your audience. Your subscribers will appreciate the personal touch, and your bottom line will reflect their loyalty. For more real-world examples, read this blog article by Delivra. Happy emailing! ???

How to get a handle on the calendar chaos

Who doesn’t love a special occasion? If you’re here, chances are, creating a killer marketing strategy is on your to-do list. You’re in the right place! To help you out, we've found an example of organizing key dates into a calendar in this blog post so you can strategize like a pro. Just repeat the process for the whole year.

How to build your own yearly marketing calendar:?

#1 - Establish timeline? Plan the when and what of your wanna-do’s for the year ahead. Some occasions may be more fitting for your brand than others.

#2 - Utilize software? Choose user-friendly, collaborative software. No one can remember every date! Use tools like Google Sheets, Asana, or Outlook to keep track of your campaigns. Schedule reminders, track metrics, and beyond.

#3 - Pre-plan content? Plan your content themes and types. This gives you the time to not only hit these major dates but to approach them in a way that’s unique to each subscriber. There’s that personalization angle again!

#4 - Hang on to flexibility? Stay adaptable in case of changes and opportunities. You don’t want to miss out on great opportunities just because they are unexpected and not already tucked in your calendar.

But wait! Why is it important to have an updated marketing calendar every year?

Some think implementing a marketing strategy is the hardest part. Spoiler: It’s not! The real challenge is setting goals and priorities upfront. The sooner you plan, the smoother your execution. But it is worth the work. Planning these dates ensures you stay organized, maximize engagement, and optimize resources. And voila! Onward brave marketer!

Pair dates with the right timing for a match made in heaven

The ultimate checklist to timing your emails like a pro is here. ?? ?Hey, ever wondered why some emails get all the clicks while others languish in the inbox? Yes, dates are important, but timing is everything!?

Question: When should I hit send?

Quick Answer: 9 AM - 12 PM or 12 PM - 3 PM in your subscriber’s timezone.

Let’s explain: These golden hours are when your audience is most likely to engage. Whether they're sipping morning coffee or taking a lunch break, your emails have the best shot at being opened and clicked.

Question: What are the best days for engagement?

Quick Answer: Tuesday tops the charts.

Let’s explain: 27% of marketers say Tuesday is the best day. Monday and Thursday are strong contenders with 19% and 17% respectively. Avoid weekends, especially Sundays, when engagement drops.

Question: What are timing tricks for B2C marketers?

Quick Answer: If you’re a B2C marketer, the email sweet spot is 9 AM to 12 PM.?

Let’s explain: B2C marketers report the most engagement during the morning hours (most of your corporate contacts start their day by opening their email). Use time zone sending to catch your global contacts at 9am in their local time.?

Your emails deserve to shine—make every send count! Stay ahead of the timing curve and turn your email campaigns into conversion machines. Find more tips and tools in The Best Time to Send an Email.

Email inspiration from this gem of an anniversary gift

Hey there, marketers! Gather 'round for the scoop on Busuu's rad strategy. When a subscriber hits their one-year mark with Busuu, they get a snazzy email and some irresistible offers. Let's dive into why this is the absolute pinnacle of email marketing brilliance!

Picture this: a year ago, your subscriber made the epic choice to join your crew. It's only right to celebrate this milestone with a gesture that's thoughtful and super engaging. These emails are like getting a surprise note from a bestie—unexpected and totally heartwarming.

• Personal touch at its finest? By acknowledging this milestone, Busuu shows a level of attentiveness that would make even the pickiest subscriber swoon. This personalized shout-out not only makes subscribers feel special but also cranks up their loyalty to your brand.
• Top-tier engagement? Just like a surprise party reignites old friendships, these anniversary emails reignite interest and spark fresh engagement. Subscribers are reminded why they fell for your services in the first place.
• Offers fit for a VIP? These offers are both a reward and a nudge, enticing subscribers to dive back into your services, like an exclusive event they just can't miss. They might even start wondering what other cool offers you have up your sleeve.
• Word of mouth magic? Much like the latest buzz in town, word of these thoughtful gestures will spread. Happy subscribers will sing your praises to friends and family, boosting your reach and reputation in the coolest way possible.

So, fabulous marketers, Busuu's anniversary emails and offers are the ultimate example of marketing genius. They nail personalization, engagement, reward, and loyalty, making sure your subscribers stick around. Take a page from Busuu's playbook and let your anniversary emails become the talk of the town. Your subscribers will be totally impressed!

Was one of your recent campaigns a hit? Forward it to [email protected] – we’d love to feature it.