Unlock the Power of CTV Retargeting to Drive Omnichannel Success ????

This week, we're diving into one of the top trends shaping mobile marketing—Connected TV (CTV) Retargeting.?

CTV is more than just binge-watching your favorite shows—it’s now a powerhouse for advertisers, and retargeting across CTV and mobile devices has proven to be a game-changer. Imagine being able to seamlessly reach your audience across every screen they interact with—whether they're tapping through an app or streaming a show on the big screen.

We recently released a new whitepaper that breaks down why CTV retargeting is essential for brands looking to thrive in today's omnichannel world. Here are a few data points to pique your interest:

?? The Stats Don’t Lie:

• $28.75 billion in CTV ad spend is projected in the U.S. for 2024—and it’s growing rapidly!
• 71% of viewers actively engage with CTV ads, compared to only 54% with traditional TV ads.
• CTV retargeting campaigns can deliver a 30% higher ROI than other marketing channels.

?? Case Study: Mobile Gaming Success with CTV Retargeting

A mobile gaming app faced the challenge of re-engaging inactive users. By syncing their mobile ads with CTV retargeting, they saw:

• 180% ROI from their initial audience
• 35% boost in daily mobile app opens
• Huge wins in user re-engagement across screens!

?? Why You Should Consider CTV Retargeting:

• Cross-Screen Consistency: Reinforce your brand message across all the devices your audience interacts with—driving higher engagement and stronger recall.
• Precise Targeting: With CTV’s advanced targeting options, you can reach specific audience segments based on their viewing habits and mobile interactions.
• Real-Time Optimization: Dynamically optimize your campaigns with data-driven insights to ensure every ad dollar counts.

?? Want to know more?

Ready to see how CTV retargeting can supercharge your omnichannel strategy and drive ROI across screens??

?? Get your free whitepaper download here and learn how to unlock the potential of multi-screen marketing!

#CTVRetargeting #OmnichannelMarketing #ConnectedTV