Unlock the Power of Authenticity: 3 Steps to Viral
By: Adrian Pinon

Unlock the Power of Authenticity: 3 Steps to Viral

In today's digital age, one question has quickly become embedded into our brains: "How can I go viral?" The answer to this question isn't straightforward and it attracts the interest of both individuals and organizations, all in their pursuit towards internet fame.

The answer on how to go viral may surprise you.

Achieving virality isn't just about following trends or copying the latest fads; rather, it's achieved by unleashing one's ability to tap into their own authenticity in a world where society often glorifies conformity.

In an era dominated by the blind pursuit towards perfection, being vulnerably genuine has become a scarce and desired quality.

I've been fortunate to find virality numerous times on TikTok , Nextdoor , and LinkedIn thanks to my authentic content creation approach. At first, it was scary to post without photo-enhancing filters on. In the beginning it was daunting to share stories about my deep personal life, but after seeing the continued results I completely shifted my mindset.

3 Steps to Going Authentically Viral

Remember that your authenticity is your superpower! Here's how to stand out:

  1. Share Your Story: Share your personal experiences, including the good times and bad times. When you talk about your life, the obstacles you're facing, and how you're doing, it can resonate with people who have gone through or are currently going through similar experiences.
  2. Use Authentic Imagery: Share real, unfiltered photos and videos often. Not everything needs to be perfectly edited.
  3. Engage Honestly: When engaging with your online audience, be authentic in your replies. Respond to comments and messages genuinely, and be willing to embrace constructive criticism.

Be Truly You

Perfectly staged photoshoots, meticulously retouched images, and scripted personas can paint an illusion of yourself that is contradictory to your core. Check out some of my most viral, organic, and genuine content. They may spark new idea within you!

Going Viral on LinkedIn

If you want to go viral, remember to embrace your uniqueness, share your sincere experiences, and be unapologetically you!

One month before graduating from California State University-Sacramento , I went on a quest to find a full-time job. I drove to more than 10 big tech companies in Silicon Valley like 苹果 , Tesla , and 谷歌 . At each location, I held up a sign that begged, "INTERVIEW ME, PLEASE." I documented this wild journey and shared my story on social media for everyone to see.

Ultimately, my willingness to embrace vulnerability catapulted me to viral recognition, and in the end I was fortunate to secure a full-time job offer even before graduating!

Going Viral on Nextdoor

Nextdoor, a community-focused social networking platform, offers the perfect place to share your local stories with your neighbors. I felt compelled to share my first-generation Latino graduation story to my neighbors.

Viral Nextdoor post
Going viral on Nextdoor

To my astonishment, the content rapidly went viral, eventually reaching the attention of Nextdoor's esteemed CEO, Sarah Friar.

Nextdoor CEO, Sarah Friar, and US Country Manager, Caty Kobe
Nextdoor CEO, Sarah Friar, and US Country Manager, Caty Kobe

Going Viral on TikTok

I was one of the first Pokemon content creators on TikTok, so that helped me gain a following super quickly. I used my authentic voice, face, and storytelling abilities to share fun clips of my Pokemon adventures.

Many of my videos went viral, and I was able to generate revenue from TikTok and brand deals while being my real true self.

Going viral on TikTok
Going viral on TikTok

What helped me go viral often on TikTok was staying persistent and having fun. I kept posting amusing videos (3 to 5 videos every week) to keep my audience hooked. I also used strategic hashtags to further increase my chances of attaining organic awareness.

Summary

In a world of copycats, I dare you to be yourself - you might just become the next internet sensation! Here's the golden nugget: embracing your true self and revealing your authentic characteristics is the key to unlocking your social media content potential to becoming a viral sensation!

Frensua Jones

Recruitment Specialist at TownToday

12 个月

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回复

Be authentic One thing , I've really learnt. Thank you Adrian Pi?on

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