Unlock the Power of Authentic Storytelling

Telling stories is more than just sharing what happened—it’s about connecting with people in a way that resonates and builds trust.

This month, we’re diving into the power of authentic storytelling on LinkedIn and how sharing real experiences, from wins to challenges, can strengthen your professional relationships and help you reach the right audience. By opening up about what truly shaped your journey, you invite others to connect on a personal level, sparking conversation and creating engagement that lasts. Plus, when paired with formats like video, authentic stories become even more impactful, helping your audience see and feel the person behind the message.

In the sections below, you’ll find practical tips for crafting powerful narratives, insights into how video can elevate your story even further, and inspiring examples from LinkedIn members who have shared their own journeys. We hope this edition fuels your creativity and confidence in sharing your own story with your community!

As always, let us know how we can support you—drop a comment below with any feedback or questions! ??

Crafting Authentic Narratives That Build Connections

A few tips on how to tell stories that truly resonate with your audience.

Sharing stories that resonate and inspire is a powerful way to connect with your audience. By focusing on a few key storytelling techniques, you can transform your experiences into compelling narratives that leave a lasting impression. Here are some tips to make your story truly stand out:

Incorporate Visual Storytelling

?? Viewers retain 95% of a message when watching it on video, compared to 10% when reading text.* Why? Video adds a layer of depth to your narrative by letting people hear and see your experiences directly. We’ve also seen that video posts on LinkedIn get 1.4x more engagement than other formats–so if you haven’t tried it yet, now is a perfect time to give it a shot.?

Focus on Specific Moments

?? Choose defining moments in your career that shaped your journey. Highlight experiences that reveal growth, a lesson learned, or a new perspective gained. This helps your story feel real and relatable.

Show, Don’t Just Tell

?? Avoid broad or vague language. Instead, dive into the details that make your experience unique. Describe specific challenges and solutions, allowing your audience to picture the journey with you.

Be Vulnerable, Yet Strategic

??? Share stories that align with your professional goals while still revealing your authentic self. It’s all about balance—choose moments that highlight both challenges and strengths, and keep your storytelling concise and impactful.

Following these tips will help you craft a memorable story that builds trust and connection with your audience. Looking to learn more? Check out the Featured Posts section to see examples of authentic storytelling in action.

*Lyndsi Stafford, "How to Incorporate Video into Your Social Media Strategy," Forbes, https://www.forbes.com/sites/yec/2017/07/13/how-to-incorporate-video-into-your-social-media-strategy/?sh=4a0932eb7f2e

Ready, Set…Content Challenge!

What’s one lesson you’ve learned from overcoming a challenge at work?

Overcoming challenges at work is often where we learn our most valuable lessons, and sharing those experiences can inspire and guide others. This month’s content challenge invites you to reflect on a challenge you’ve faced and the lesson it taught you. Was it about resilience, patience, or perhaps adapting to change? Your story could resonate with someone facing a similar hurdle today.

To participate in the challenge, craft a post answering the question: What’s one lesson you’ve learned from overcoming a challenge at work? Be sure to include the #OneThingToKnow hashtag, and drop the link to your post in the comments below so our community can learn from your experiences and insights.

Featured Posts

Here are some standout posts to draw inspiration from.

What makes Alessandra’s post stand out:?

?? From the get-go, this post pulls us in with a teaser: “Want to know what it’s like behind the scenes?” That line sparks curiosity and primes the viewer to find out what made this Gen Z conference so memorable.

?? Using just a phone, the video captures quick, authentic clips from the day. The casual, on-the-ground feel gives viewers an immersive, real-world experience, almost as if they’re right there too.

?? This post stays short, direct, and focused—exactly what holds attention online. Inviting us to “come with” is a simple but effective call to action that makes people want to watch and feel part of the story.

What makes Roberta’s post stand out:

?? Right away, Roberta draws readers in with personal details. This opening is both specific and relatable, setting the stage for an impactful story that explores values and choices beyond income.

?? Each line builds a picture of the father’s character through simple, clear language and snapshots of his life. These make the story feel authentic and deeply relatable, allowing readers to connect with both the writer and her father on a personal level.

?? The closing takeaway challenges a common societal view—that success is tied to money. By sharing an authentic, lived experience, the post offers a refreshing perspective that encourages readers to reflect on what truly matters to them.

What makes Zaria’s post stand out:

?? Zaria opens by calling out a familiar challenge in social media—how hard it is to stand out when everyone’s reusing similar content. This pulls readers in right away and sets the stage for her to share a creative, standout example.

?? She shows that authentic storytelling isn’t just personal—it can also mean breaking down what others in your field are doing well. By genuinely highlighting the Jennifer Hudson Show team’s success, she shares expertise in a way that feels real and relatable.

?? Her shout-out also shows how to share valuable insights on video content without creating it from scratch. By analyzing someone else’s work, she demonstrates expertise and adds value for her audience.

Know someone who’d be interested in this newsletter? We’d love it if you shared it with them.?

Tell us which tips you found most useful. Are there any specific topics you’d like to see us touch on in upcoming issues? Let us know by replying in the comments. ??