Unlock the Power of AI: Discover the Top 5 Tools Optimising Lead Engagement and Personalisation for Sales and Marketing Operations in 2023

The world of customer journey optimisation is changing at a rapid pace, and Artificial Intelligence (AI) is at the forefront of this transformation.

AI is revolutionising the way businesses interact with customers creating personalised experiences through seamlessly identifying customer needs, optimising customer journeys, and ultimately, increasing customer satisfaction.

As businesses continue to embrace AI, the customer journey optimisation process is becoming increasingly automated, efficient, and cost-effective. By leveraging AI to its fullest potential, businesses can secure a competitive edge and guarantee that their customers remain devoted in the long run.?

In this article, we will explore 5 businesses that are leveraging AI in transforming sales and marketing processes in 2023.

Chicken Wings From AI Wings

Let’s kick off with Wing.com an innovative powerhouse that designs, manufactures, and deploys delivery drones. Wing’s drones operate autonomously with advanced vision to understand their surroundings and can plan their own routes, check for errors and respond to delivery requests on demand

2022 was a year of growth and expansion for Wing, as they began to demonstrate the capabilities of drone delivery on a large scale. The company launched a store-to-door model, in which a fleet of drones operate directly from retail locations, with partners including DoorDash and Coles. One of their most impressive achievements was in partnership with KFC in Logan, Australia. Customers simply downloaded the Wing delivery app, entered their address, and submitted their order. Their KFC food items were prepared fresh by the KFC team at the Wing delivery site, for accurate delivery within minutes by drone, with no delivery fee.

Using machine learning AI, the team behind Wing pulled enough variables and built an algorithm that accounted for all time lags possible, such as the amount of orders in the queue or battery life. This meant, after 2 weeks time, Wing was able to deliver order estimates that have a 30 second accuracy, placing it miles ahead of other delivery companies.?

The AI-Powered Communication Assistant for Effortless Outreach Success

Up next is Twain, an AI-powered communication assistant for outreach. This service offers users the capacity to refine their outreach messages by inserting them into the editor to get recommendations on the best practices for outreach. These tips may include ideas for a powerful beginning, bypassing needless words, and putting forth plain inquiries at the end of the message. By using Twain, users have the opportunity to craft clear, persuasive, and self-assured outreach messages that are more likely to get a reply. The service is free, easy to use, and a budget-friendly, viable alternative to human instruction.

A Personalised Shopify Experience Powered by an AI Associate

Octane AI provides the tools that e-commerce companies need to generate engaging customer experiences using AI. Functioning as a store's AI representative, their platform offers features such as tailored product suggestions, automated email campaigns, and chatbots for customer assistance.? Octane leverages AI to allow for a personalised shopping experience. With the use of customer data their platform identifies and presents products that align with each customer's preferences, displays relevant content and evaluations and addresses any concerns that could hinder someone from making a purchase. Specially designed for Shopify users, Octane is pioneering the way for e-commerce businesses to compete more effectively in the market.

AI to Boost Email Response Rates and Close Sales in Seconds

Warmer AI is a tool that assists companies with cold outreach by providing an AI-powered email writer that can personalise emails in seconds.The platform allows businesses to craft highly customised emails that are tailored to the individual needs and interests of each prospect, boosting the probability of getting a response and, ultimately, closing a sale. The process of personalising emails with Warmer AI is simple and straightforward, it includes three steps:

1. Choose the email objective, whether it is booking a meeting or driving traffic to a website.
2. Enter the prospect's LinkedIn or Website for the AI to analyse and create a highly personalised email, it can even process lists of multiple people.
3. Hit send and wait for a few seconds, and watch the response rate fly.

The platform claims to be the #1 AI email writer and is free to trial, giving users the opportunity to take advantage of its straightforward platform and start engaging prospects with highly personalised emails.

Optimised Lead Engagement and Qualification for Time Poor Marketing and Sales Teams

Exceed.ai is on a mission to optimise and expedite the road from leads to opportunity It provides AI-powered lead engagement and qualification on an expansive scale to help businesses automate conversations across the sales cycle. The platform's AI-powered assistant interacts with leads and customers through various channels such as email, chat, and SMS, capturing and engaging with every incoming lead. Exceed’s AI-assistant works alongside the business team and engages with each lead, attends to every inquiry, and qualifies leads in real-time with personalised, human-like two-way conversations. When qualified leads are ready to talk to sales, the assistant automatically loops in sales and books a meeting or demo. Exceed.ai is aimed at both marketing and sales teams, assisting them to align efforts and accelerate growth, with the goal of turning leads into qualified meetings with minimal involvement.

Conclusion

To sum up, the integration of Artificial Intelligence (AI) into the customer journey optimisation process is completely transforming the way businesses interact with their customers. By leveraging the power of AI, businesses can create personalised experiences that are both meaningful and relevant, making it easier to identify customer needs and optimise the customer journey. The result is increased customer satisfaction and loyalty.

In this article, we highlighted 5 businesses that are at the forefront of using AI to optimise their operations including lead engagement and personalisation. From Wing.com's autonomous drones to Twain's AI-powered communication assistant, these companies are using AI to gain a competitive advantage and excel in their respective industries.

As the world of customer journey optimisation continues to evolve at a rapid pace, the use of AI will become increasingly important for businesses to stay ahead of the curve and provide exceptional customer experiences.